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News and columns related to web advertising.
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AOL Platform-A's Third Screen Media Launches iPhone Web Ads
Lane_R_Ellis, 10:23 pm on Sep. 3, 2008 (utc 0)
Under its online advertising system Platform-A, Time Warner Inc.'s Internet services group AOL will serve custom Web advertisements to users of Apple's popular iPhone and direct them to Web pages tailored specifically for the devices.
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Microsoft Looks To Sell Ad Agency Avenue A, Razorfish To WPP Group
Lane_R_Ellis, 9:31 pm on Aug. 25, 2008 (utc 0)
Microsoft has held discussions with British advertising holding company WPP Group Inc. centered around selling its digital advertising agency Avenue A/Razorfish, according to a report published Monday.
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AOL And Google Among Web Firms Facing Government Privacy Inquiry
Lane_R_Ellis, 8:51 pm on Aug. 12, 2008 (utc 0)
Time Warner's AOL and Internet giant Google were among 33 technology companies responding to data gathering privacy questioning by the United States House Energy and Commerce Committee.
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AOL Platform-A Expands Mobile Ad Network While Migrating Tacoda Clients
Lane_R_Ellis, 10:13 pm on Aug. 4, 2008 (utc 0)
AOL has moved to expand the reach of its online advertising system Platform-A with the launch of a new third-party mobile ad network managed through its Third Screen Media arm. Tacoda clients will also be migrated to Platform-A.
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Publicis Teams With Google, Microsoft, Yahoo and AOL In New Advertising Platform
Lane_R_Ellis, 9:33 pm on June 25, 2008 (utc 0)
Paris-based global advertising giant Publicis Groupe SA, the world's fourth largest advertising organization, has entered into online advertising partnerships with four high profile Internet firms - Google, Microsoft, Yahoo and Time Warner's AOL division.
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YouTube Opens Screening Room For Independent Filmmakers
Lane_R_Ellis, 10:53 pm on June 19, 2008 (utc 0)
Google's popular YouTube video sharing Web site has begun offering free films from acclaimed independent filmmakers worldwide, with the Wednesday evening Los Angeles launch of its new Screening Room program.
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Internet Ad Sales See Rare Quarterly Fall, Yet Up 18.2 Percent Annually
Lane_R_Ellis, 10:41 pm on June 18, 2008 (utc 0)
After rising for 13 consecutive quarters, advertising sales on the Web experienced a rare drop from the fourth quarter in 2007 to the first quarter of this year, yet when measured against figures from the same quarter last year online sales were up 18.2 percent.
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YouTube's Biggest Video Producers To Sell Own Advertising
Lane_R_Ellis, 9:52 pm on June 10, 2008 (utc 0)
Internet search engine giant Google's popular YouTube video sharing Web site has begun offering certain large partners and content producers the option to sell advertising within their own branded channels on the site while splitting revenue with the Google-owned service.
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AOL Web Advertising System Platform-A Expands In Europe
Lane_R_Ellis, 9:41 pm on June 6, 2008 (utc 0)
Time Warner Inc.'s Internet services group AOL has moved to expand its online advertising system Platform-A in Europe, continuing a restructuring plan that saw April layoffs of about 100 people from the business unit, the company announced Friday.
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UK ISPs Begin Using Customer Data To Sell Advertising
Lane_R_Ellis, 11:48 pm on Feb. 19, 2008 (utc 0)
Three of Britain's top Internet Service Providers have joined forces to try making money by using customer Web browsing and search engine query data to sell online advertising in a deal with a London-based company called Phorm Inc.
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Four Large U.S. Newspaper Firms Unite to Sell Web Advertisements
Lane_R_Ellis, 10:44 pm on Feb. 15, 2008 (utc 0)
Four of the largest newspaper firms in the Unites States, The New York Times Company, Hearst Corporation, Gannett Company and the Tribune Company, have united to sell Internet advertisements through the creation of a new stand-alone company called quadrantONE.
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AOL and Citysearch Pen Local Content and Advertising Pact
Lane_R_Ellis, 10:23 pm on Feb. 14, 2008 (utc 0)
AOL and InterActiveCorp's (IAC) Citysearch local search and directory division announced a partnership Thursday that will see the firms share online advertising and content across their respective networks.
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Casale Media's Joe Casale on the State of Online Media and Advertising
Lane_R_Ellis, 7:42 pm on Oct. 14, 2007 (utc 0)
"...spoke with Brett Tabke at last week's TRAFFIC conference in New York City. Casale began by telling Tabke, "The domain business, obviously, it's growing," and that the industry is starting to look at domain names as real properties."
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Quigo Announces Major Advertising Deal with Time Inc.
Lane_R_Ellis, 3:55 pm on Oct. 14, 2007 (utc 0)
"In a SearchEngineWorld exclusive interview with Mr. Yavonditte, Brett Tabke, CEO of WebmasterWorld asked about the company and its steady stream of success over the past seven years. Yavonditte first made the major announcement about the Time Warner deal, however, noting, "We're pleased to announce that we've just signed Time Warner as a customer, and many of the top brands that you may have heard of before - People, CNN, Money, and Time, and a number of the other sites there are now part of our network on an exclusive basis..."
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