SearchEngineUpdate with Vanessa Zamora - 02-05-2008 Part I
Abstract: 1. MySpace Developer Platform Launch, 2. Google Shares Fall Below $500 Mark
Vanessa Zamora
Video Content Producer, SearchEngineWorld
5:57 pm on Feb. 5, 2008 (utc 0)
Transcript
Tuesday February 5, 2008
MySpace Developer Platform Launch
As we reported at searchengineworld last week, the Myspace developer platform has officially launched today as planned. MySpace developers can start building and testing applications today in today’s first phase release. Unlike applications at rival Facebook, which launched last May and gave an advantage to certain widgets that were available before anyone else had a chance to build apps, MySpace’s users will not be able to play with the applications until next month when all applications launch on the same date in March. MySpace will provide three types of application programming interfaces to developers: Google's OpenSocial APIs with MySpace extensions for building applications in JavaScript and HTML; ActionScript to build Flash applications; and Representational State Transfer APIs for applications that require server-to-server connections. Google’s OpenSocial aims to provide a set of common API’s that will allow applications built with them to work across multiple sites. Google developed technology it calls “Kaja” that will be used to provide added security to the platform. Developers will get to keep 100 percent of the advertising revenue generated on their canvas pages, where members manage the applications they install.
First Google announced fourth quarter results last Thursday that missed Wall Street expectations. Then Friday Microsoft announced a $44.6 billion offer to buy Yahoo, creating concern for investors about increased competition. The mix of those two components with concerns about a possible US recession that could effect advertising spending has resulted in Google’s stock prices falling to below $500 for the first time in six and a half months, closing Monday at $495.43. Google’s share peaked last November at $741 a share.
5:57 pm on Feb. 5, 2008 (utc 0)