SearchEngineUpdate with Vanessa Zamora - 02-19-2008 Part I
Abstract: 1. 3 Internet Providers Look To Internet Advertising, 2. Microsoft Giving Away Developer Software To Students
Vanessa Zamora
Video Content Producer, SearchEngineWorld
7:47 pm on Feb. 19, 2008 (utc 0)
Transcript
Tuesday February 19, 2008
3 Internet Providers Look To Internet Advertising
Three Internet service providers in Britain including BT, Carphone Warehouse, and Virgin Media have teamed up with a company called Phorm in attempt to gain share in the Internet advertising market. The three ISP’s will give Phorm access to its customers browsing records which make up more than two-thirds of Britain’s Internet access market. Phorm, whose technology tracks Web users and sends them relevant ads based on their interests, will set up an online advertising platform called Open Internet Exchange that will allow any website to join and provide the three partnering ISP’s with shared revenue from advertisements shown on participating publisher sites. Customers of BT, Carphone Warehouse and Virgin Media can opt out of the new system when it’s introduced next month. However, the three ISP’s are offering increased fraud protection as an incentive to remain included. Phorm plans to combat privacy issues with anonymity by only tracking each user with a randomly assigned number, by regularly clearing the data, and notes that its privacy procedures have been examined and approved by the Ernst & Young accounting firm. Analysts project more money for Web publishers in the short term enabling them to charge advertisers for more relevant ad placement, but over the long term note that ISP’s could eventually wrest away control of ad sales from Web content owners should the partnership prove profitable.
Microsoft Giving Away Developer Software To Students
Microsoft has announced DreamSpark, offering students free access to tools for writing software and making media-rich Web sites. Microsoft will give away Visual Studio, Expression Studio and SQL Server as part of the offer and hopes that in turn it will benefit from familiarizing students with Microsoft programs for use in successful business developments. Microsoft’s DreamSpark will make the free software immediately available to about 35 million college students in the U.S. and China, among other places, and will expand to high school students around the world starting in the fall and to college students in other countries in the next year. Microsoft plans to ultimately put its software and Web development tools in the hands of 1 billion students, furthering competition against Adobe Systems. Last year Microsoft released Expression Studio and Silverlight, comparable to Adobe's market-leading Photoshop and Illustrator design programs and Flash, the technology behind much of the video and animation on Web pages.
7:47 pm on Feb. 19, 2008 (utc 0)