SearchEngineUpdate with Vanessa Zamora - 02-19-2008 Part II
Abstract: 1. Who Is Googling You?, 2. Reputation Management Services At Work, 3. Amazon’s S3 Service Suffers Downtime
Vanessa Zamora
Video Content Producer, SearchEngineWorld
11:32 pm on Feb. 19, 2008 (utc 0)
Transcript
Tuesday February 19, 2008
Who Is Googling You?
Ever wonder who is Googling you? Well, now a technology called visitor tracking can help you find out. Ziggs.com, a community network site, alerts users when personal contacts or clients are Googling them with a feature it calls “search alerts”. Although the emerging technology and affiliated Web sites don’t give actual names, due to privacy issues, they do give the exact city location as to where the search was conducted along with other information like what keywords were used in the search. Googling a name occurs about 50 million times a day and security experts note that it wouldn't be hard to take it a step further to obtain the name and address of the searcher.
Speaking of Googling someone, services for people looking to erase negative information accessible to the public on the Internet are available and ensure clients that only friendly entries will appear on the first few pages of search results. Firms offering the reputation management service include Tiger Two and Distilled, based in London, and Reputation Defender, based in California. Online abuse, also known as trolling or flaming can range from the posting of compromising photographs on social networking sites to more serious forms of abuse like unsubstantiated criminal accusations. Firms who help reverse the negative information from showing up, do so by creating numerous links to positive coverage of a person or business that can dominate search results with more links.
Amazon’s S3 service, which offers affordable, accessible Web storage for companies that don’t operate their own servers, was down last week. The Amazon S3 technical system affected online service Twitter and The New York Times Web site. There was plenty of feedback from S3 customers, ranging from highly disappointed customers to those that feel the savings from using the Amazon S3 service makes up for dealing with problems caused by outages.