Transcript

Thursday February 21, 2008

Google Launches AdSense for Video

Google plans to launch a new program called AdSense for Video enabling Web publishers within the Google advertising network to make more money from their video clips and at the same time offering advertisers more choice in where they want their messages to appear. Last year, Google reported revenue earnings of $16.6 billion, a figure it aims to increase with its latest decision to capitalize on the increasing popularity of online video. Google AdSense for Video will start the program with about 20 partners’ Web sites, including the YuMe video advertising network that has over 400 Web sites and 150 million video streams, while also competing with other online video advertising networks like VideoEgg, among others. Google has been working on how to increase advertising revenue from online video since it acquired video sharing site YouTube in 2006. Microsoft and Yahoo also sell and deliver video ads to partner sites. Just last week, Yahoo paid $160 million to acquire Maven Networks, which is used by publishers like Fox News, CBS Sports and Gannett to show and distribute videos and ads on their Web sites.

http://www.nytimes.com/2008/02/21/technology/21google.html
http://www.ft.com/cms/s/0/dc0f0492-e04b-11dc-b0d7-0000779fd2ac.html
http://online.wsj.com/article/SB120356348207882167.html
http://www.reuters.com/article/technologyNews/idUSN2142631220080221
http://news.yahoo.com/s/infoworld/20080221/tc_infoworld/95467
http://www.foxbusiness.com/article/yume-google-serve-invideo-overlay-ads_488283_1.html
http://www.tvweek.com/news/2008/02/google_adds_partners_to_adsens.php
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=76941

Microsoft Discusses "Significant" Announcement, Not Related To Yahoo

Microsoft has set a conference call for 11:30 am EST today. Attending will be Chief Executive Steve Ballmer, chief software architect Ray Ozzie, senior vice president of Server and Tools Bob Muglia and general counsel Brad Smith. A significant company announcement is on the agenda, however, Microsoft has said the news is not related to its proposed acquisition of Yahoo. SearchEngineWorld will have details of the Microsoft announcement later this afternoon.

http://www.reuters.com/article/technologyNews/idUSWNAS186120080221
http://www.microsoft.com/presspass/press/2008/feb08/02-21NewsConferenceMA.mspx
http://www.news.com/8301-10784_3-9875998-7.html

[edited by: Vanessa_Zamora at 6:33 pm (utc) on Feb. 21, 2008]