SearchEngineUpdate with Vanessa Zamora - 02-26-2008 Part II
Abstract: 1. Google Shares Fall Following Announcement of comScore Data, 2. Yahoo Apex Advertising Platform, 3. Online Ad Revenue Over $21B In 2007
Vanessa Zamora
Video Content Producer, SearchEngineWorld
12:34 am on Feb. 27, 2008 (utc 0)
Transcript
Tuesday February 26th, 2008
Google Shares Fall Following Announcement of comScore Data
Following a comScore report on Monday that revealed a 7 percent decline on a month on month basis in clicks on Google’s Internet ads, Google shares fell as much as 8 percent on Tuesday, hitting the lowest price seen in nearly a year. Despite claims that the decline was in part due to a looming recession, ComScore’s data showed a 40 percent growth year on year in searches on Google’s US websites in January.
Yahoo is planning to launch a service called Apex, which stands for the advertiser publisher exchange, for advertisers and buyers aimed at simplifying the process of managing digital campaigns that incorporate display, video, search, and mobile ads. On the advertiser side, Apex aims to move the logistics of managing a campaign to the Web, which will streamline the process, while simplifying placement across all platforms with both auctioned and guaranteed inventory. Apex will allow publishers to also distribute an advertiser's campaign across a network of publishers with "similar audiences." Yahoo aims to remove some of the friction from the ad process, similar to how Microsoft AdCenter and AOL’s Platform A have simplified running ad campaigns
Online advertising revenues exceeded $21 billion for the first time in 2007, up 25 percent from 2006, according to a report released by the Interactive Advertising Bureau and PricewaterhouseCoopers. Each quarter was a record, including $5.9 billion for the fourth quarter. The fourth quarter represented the most ever reported in a quarter and a 24 percent increase over the fourth quarter of 2006.
12:34 am on Feb. 27, 2008 (utc 0)