SearchEngineUpdate with Vanessa Zamora - 03-06-2008 Part II
Abstract: 1. Microsoft Debuts Internet Explorer 8 Browser, 2. Phorm Ad System, Webwise, Set To Launch In UK, 3. Denver Airport Blocks Provocative Internet Sites
Vanessa Zamora
Video Content Producer, SearchEngineWorld
11:24 pm on Mar. 6, 2008 (utc 0)
Transcript
Thursday March 6, 2008
Microsoft Debuts Internet Explorer 8 Browser
Microsoft gave early testers their first look at the new Internet Explorer 8 browser, which Microsoft has promised will support standard industry wide versions of code that tells browsers what Web pages should look like, eliminating the need for developers to create multiple versions of Web sites for different browsers. Microsoft has been accused of adding proprietary code to those standards which cause Web pages to look good in Internet Explorer but not in other browsers or vice versa. Other new features are the availability of more options when a user right clicks on a Web page, such as the option to ‘send to Facebook’ or ‘define with dictionary.com’ with a quick click. Microsoft IE 8 will also have added safety filters to protect users from phishing sites and malware. An official launch date has not been set.
Later this month 10,000 potential behavioral targeted customers in the UK will be invited to take part in a trial of Webwise, a system developed by Phorm that tracks users online surfing habits, in order to deliver more relevant advertisements. By opting in to the system, customers will also benefit by being alerted if visiting any Web sites known by Phorm to be phishing sites. ISPs and companies who sign up to support the system receive a portion of advertising revenue. The site, which has been audited by Ernst & Young, and which has impressed privacy groups by receiving positive feedback from members of Privacy International regarding its protection measures, has been met with resistance from Internet users who feel the system could jeopardize their privacy. Phorm said the data collected is 100% anonymous and no profile of particular customers is ever created.
The Denver International Airport began offering free WiFi Service starting last November, however airport officials decided that access to certain Web sites, that is deems provocative, would be blocked, including the Vanity Fair magazine Web site. Officials would rather deal with complaints than the risk of children accessing adult content Web sites. Critics say the airport is using the same technology used by repressive regimes in Sudan and Kuwait, raising further concerns over privacy and Internet filtering.
11:24 pm on Mar. 6, 2008 (utc 0)