SearchEngineUpdate with Vanessa Zamora - 03-12-2008 Part I
Abstract: 1. YouTube Opens Up For Developers, 2. Aetna to Offer SmartSource Health Search Service Online
Vanessa Zamora
Video Content Producer, SearchEngineWorld
6:09 pm on Mar. 12, 2008 (utc 0)
Transcript
Wednesday March 12, 2008
YouTube Opens Up For Developers
YouTube has announced plans to expand its Application Programmer Interface services, offering tools that enable Web developers to customize YouTube, with added control. The addition will enable developers to integrate YouTube content and community into other websites, desktop applications, video games, mobile devices, televisions, cameras, and more, providing users the capability to upload, manage, search and play back user videos and metadata from anywhere on the Web. Developers now also have the ability to customize the video player to fit the look and feel of their Web site. The free customization features can be used in conjunction with the existing APIs which launched last year and which provide the ability to view videos on other sites and to search for videos on YouTube. The new API services are available in 18 languages for all the countries that YouTube currently supports.
Aetna To Offer SmartSource Health Search Service Online
Aetna plans to announce today a new free service called SmartSource, which will offer Aetna insurance customers with a personalized health portal, powered by a medical search engine developed by Healthline, in a step to help people better manage their own health care online. The service, which will be made available gradually starting in August, will integrate electronic medical records, to provide personalized results for health related searches. Tailored results include information on treatment, local doctors, medical costs, prevention, along with other helpful information. Similar to Microsoft’s HealthVault Service and Google Health, which are offering services to enable people to manage their health information online, the biggest challenge is gaining consumer trust in companies with regards to sharing confidential medical information online. The service will be offered to Aetna's 16.8 million customers.