Transcript

Wednesday March 12, 2008

LiveDeal Extends Yahoo Partnership To Deliver Sponsored Search Listings

LiveDeal, which provides local online classifieds and Yellow Page services, has extended a partnership with Yahoo which will provide sponsored search listings for LiveDeal property sites, serving 1.7 unique million unique visitors per month. LiveDeal CEO Daniel Coury is quoted as saying, "Yahoo's considerable base of high quality local advertisers complements Livedeal.com's combined classified and yellow-page marketplace platform. The result is even more relevant content that helps visitors to Livedeal.com find the businesses and services they are looking for.”

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080310005755&newsLang=en
http://www.businessweek.com/ap/financialnews/D8VAJKDG2.htm
http://money.cnn.com/news/newsfeeds/articles/newstex/AFX-0013-23652341.htm

GoDaddy Silences Police-Watchdog Site RateMyCop.com

Hosting company GoDaddy reportedly censored Web site service RateMyCop Tuesday, knocking it offline due to what it claimed was suspicious activity. When GoDaddy was later contacted, it gave conflicting information claiming the disruption was a consequence of RateMyCop surpassing its bandwidth limit. RateMyCop service, launched on February 28th, lets users rate and comment on uniformed police officers in their community. The site, stores the names and, in some cases, badge numbers of over 140,000 cops in as many as 500 police departments, and has been met with some resistance from law enforcement officials who feel it creates risk to officers by making identifiable information available on the Internet. RateMyCop founder Gino Sesto said the GoDaddy claims are not true, noting he’s arranged hosting elsewhere. As of today, the site is still unavailable. A GoDaddy spokeswoman says the company can't comment on the RateMyCop takedown due to its privacy policy.

http://blog.wired.com/27bstroke6/2008/03/godaddy-silence.html
http://mashable.com/2008/03/11/ratemycop-shutdown/

MySpace To 'Hyper Target' UK Ads

After a successful run in the United States, social networking Web site MySpace, is set to launch an advertising system in the UK that will deliver hyper-targeted ads based on information derived from the users profile pages. Based on the public data that people post, MySpace buckets users into groups based on interests, enabling advertisers to deliver more relevant messages.

http://www.guardian.co.uk/media/2008/mar/12/1

[edited by: Vanessa_Zamora at 11:05 pm (utc) on Mar. 12, 2008]