Transcript

Thursday March 13, 2008

Google Unveils Google Ad Manager For Web Publishers

Following the approval of Google’s $3.1 billion acquisition earlier this week, Google has announced a new free Ad Manager service to provide Web publishers with small to medium size sales forces the ability to streamline placement, management, sales, and performance tracking of online advertisements. Both Ad manager and DoubleClicks service suited for higher end ad sales operations, are aimed at expanding Google’s online ad offerings beyond the Google AdSense program, which includes the small text ads that run alongside Web search results and other content. Ad Manager can be used in conjunction with similar technology from other ad placement networks, has the capacity to gauge available inventory on a site and pick the highest paying ads for placement, as well as target ads to specific users. The Ad manager service is currently available to select publishers who can apply to participate, and is hosted on Google servers.

http://www.reuters.com/article/technologyNews/idUSN1325839520080313
http://www.infoworld.com/article/08/03/13/Google-launches-hosted-ad-management-service_1.html
http://online.wsj.com/article/SB120537498814032575.html
http://news.yahoo.com/s/pcworld/20080313/tc_pcworld/143400
http://mashable.com/2008/03/12/google-ad-manager/
http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/
http://blogoscoped.com/archive/2008-03-13-n53.html
http://www.webpronews.com/topnews/2008/03/13/google-readies-ad-manager-for-publishers

AOL Buys Bebo For $850 Million

Time Warner’s AOL Internet division will acquire social networking Web site Bebo for $850 million in cash, bolstering its consumer Internet offerings and taking AOL one step closer to its goal of becoming an advertising driven content player. Bebo, which has 40 million global users, is one of the top social networks in Britain and a market leader in Ireland and New Zealand and holds the number 3 spot in the United States behind News Corp's MySpace and second place Facebook. AOL hopes to leverage its advertising sales business across Bebo's network by gaining access to a younger demographic, a group highly attractive to advertisers. Bebo will also help complete AOL’s personal communication offerings, with the integration of Bebo services into its instant messaging communities, AIM and ICQ, and is expected to reach 80 million members.

http://www.reuters.com/article/technologyNews/idUSN1327727520080313
http://www.usatoday.com/tech/techinvestor/industry/2008-03-13-aol-buys-bebo_N.htm
http://online.wsj.com/article/SB120541140334633205.html
http://news.bbc.co.uk/2/hi/business/7294174.stm
http://www.ft.com/cms/s/0/ea66262a-f0f8-11dc-a91a-0000779fd2ac.html
http://money.cnn.com/2008/03/13/technology/Hempel_aol_buys_bebo.fortune/index.htm
http://www.paidcontent.org/entry/419-aol-bebo-live-on-the-announcement-call/
http://news.bbc.co.uk/2/hi/business/7244774.stm
http://mashable.com/2008/03/12/aol-acquires-bebo/
http://www.theregister.co.uk/2008/03/13/aol_buys_bebo/
http://www.huffingtonpost.com/2008/03/13/aol-to-pay-850m-for-soci_n_91293.html
http://www.paidcontent.org/entry/419-breaking-aol-buying-bebo-for-850-million/
http://www.techcrunch.com/2008/03/13/aol-buys-bebo-for-750-million/
http://www.guardian.co.uk/media/2008/mar/13/bebo.digitalmedia

[edited by: Vanessa_Zamora at 6:08 pm (utc) on Mar. 13, 2008]