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Thursday March 27, 2008

YouTube Launches YouTube Insight Analytics Tool

You Tube has announced a new free video analytics tool called YouTube Insight that provides statistics on where viewers come from, including a breakdown by country or in the U.S. by state, when viewers watched a video as well as the popularity of a video relative to all videos in a particular region over a given period of time. Video creators can also gain better insight into the lifecycle of their videos with the ability to see how long it takes for a video to peak in popularity. The new YouTube Insight information can be used by advertisers to help target their messages, or by others who want to figure out when to execute new videos or events, such as a band planning for a concert tour. Until now, YouTube has offered only limited tools showing the total number of views, the ultimate ranking of a video compared to all other YouTube videos and the comments or ratings a video received. YouTube plans to start providing even more information through the new Insight tool over the next few weeks, showing marketers where Web site viewers are coming from before reaching the YouTube video, such as from a search engine, a related video or a link on another Web site.

http://googleblog.blogspot.com/2008/03/insight-into-youtube-videos.html
http://www.youtube.com/blog?entry=IRJjhiDz6RU
http://www.nytimes.com/2008/03/27/technology/27youtube.html
http://online.wsj.com/article/SB120657873884967243.html
http://www.reuters.com/article/technologyNews/idUSN2627925720080327
http://ap.google.com/article/ALeqM5jaYgL7wyXEjzAvmu0C4KSGOpNL3AD8VLHQC83
http://www.paidcontent.org/entry/419-youtube-insight-tool-provides-existential-answers-to-a-videos-life/
http://www.readwriteweb.com/archives/youtube_launches_video_stats.php
http://www.webmasterworld.com/analytics/3612149.htm

February comScore Report Shows Decreased Growth Of Google Sponsored Ads

For the second month in a row, research firm comScore has released a report that shows search leader Google’s paid clicks have fallen, dropping some 3 percent in February from the previous month, while up a mere 3.1 percent from 2007 figures. The comScore data has been met with mixed reviews by analysts, with one noting that the economy, along with quality improvements and an overall slowdown in search traffic growth are all factors contributing to the slower growth. Despite the debate over why the decreases have occurred or what they mean for the future of Google’s paid search advertising, the report led to an 8 percent one-day drop in Google’s stock the day after the ComScore report was released.

http://www.reuters.com/article/technologyNews/idUSN2633774620080327
http://www.paidcontent.org/entry/419-analysts-mixed-on-meaning-of-new-google-click-data/
http://www.alleyinsider.com/2008/3/google_february_paid_clicks_lousy_again_

[edited by: Vanessa_Zamora at 6:01 pm (utc) on Mar. 27, 2008]