SearchEngineUpdate with Vanessa Zamora - 03-28-2008 Part I
Abstract: 1. Microsoft Silverlight Streaming Service Revenue Sharing, 2. Google Maps Street View Adds 13 New Street View Cities, And More, 3. Craigslist International Language Support Expands, 4. 'Cybersquatting' On The Rise
Vanessa Zamora
Video Content Producer, SearchEngineWorld
9:53 pm on Mar. 28, 2008 (utc 0)
Transcript
Friday March 28, 2008
Microsoft Silverlight Streaming Service Revenue Sharing
Microsoft Silverlight Streaming Service, introduced last April, is a free service that provides video streaming and application hosting for up to 10GB storage and 5TB of bandwidth. To encourage developers to use it, Microsoft will integrate the Microsoft Silverlight Streaming service with Microsoft’s adCenter Platform, to offer participants revenue sharing opportunities in which contextual ads will be delivered based on keywords associated with Silverlight videos. Microsoft hopes that by offering the incentive of potential revenue earnings, it will be able to attract users from other popular video hosting sites, such as YouTube.
Google Maps Street View Adds 13 New Street View Cities, And More
Google Street View Maps service, that enables users to access 360 degree panoramic views of streets, buildings, and landmarks has expanded to include 13 new cities, including Albuquerque, NM; Austin, TX; Cleveland, OH; Little Rock, AR; Nashville, TN, and others. Along with the 13 new cities, the Google service has expanded its coverage in 6 existing cities, and now includes Yosemite National Park. In related news, Google Street View is now in the Google Maps API which gives developers the ability to embed the functionality into their websites.
Classified advertisement Web site Craigslist, which dominates the U.S. market with nearly 27 million visitors per month, has announced it is now available in new languages including Italian, French, Portuguese, and German. Until now, Craigslist has only supported English and Spanish languages.
Cybersquatting, the practice of registering a domain based on a trademarked name with the intent of selling it for a profit to its rightful owner, is up 18 percent from 2006 and at a record high according to The World Intellectual Property Organization which last year received 2,156 cybersquatting complaints. The practice has grown to include squatters setting up Web sites using famous names, or Web site addresses with typos in them, and then setting up pay per click advertisements leading to the official site, while accruing advertising earnings in the process. The practice, banned in the U.S. in 1999, has been on the rise since 2004. The industries with the most complaints were biotechnology and pharmaceuticals, followed by banking and finance.
9:53 pm on Mar. 28, 2008 (utc 0)