SearchEngineUpdate with Vanessa Zamora - 04-03-2008 Part II
Abstract: 1. AT&T Will Support Google Android OS-based System, 2. Questionable Search Ads Appear Against Yahoo Policy
Vanessa Zamora
Video Content Producer, SearchEngineWorld
6:40 pm on April 3, 2008 (utc 0)
Transcript
Thursday April 3, 2008
AT&T Will Support Google Android OS-based System
In a victory for Google, AT&T said it plans to sell mobile phones based on Google’s Android operating system. Under the agreement, AT&T will not be limited to exclusively offer Google applications, a guarantee that brought a once apprehensive AT&T on board. AT&T marks the third, and largest U.S. carrier to offer Android handsets, joining Sprint and T-Mobile. Verizon plans to open its network to any device, which means customers could be able to use Android phones on its network at least in an unsupported fashion. Google Android, launched in November, is an operating system designed to make it easier for software developers to make their programs available on mobile phones and to integrate them with features such as location tracking and Internet connectivity.
Questionable Search Ads Appear Against Yahoo Policy
Yahoo recently expanded its list of products and services that it won’t accept ads for on it’s search engine, including cigarettes, academic essay-writing services, fake ID or fake diplomas, and firearms, ammunition, and fireworks, to name a few. Yet an experiment conducted by IDG News Service found a number of products and services available that violate the company’s search ad editorial guidelines, pointing to possible weaknesses in Yahoo’s ad review process. The IDG News Service uncovered violations including ads for an illegal dietary supplement called Ephedra, an HIV home test kit, multilevel marketing companies, cigarettes, designer product knock offs, police radar detection, and rifle ammunition. The ads, according to IDG News Service, where found by searching with specific keywords on Monday, but were no longer found once a search was conducted the following Wednesday. Yahoo maintains it removes all noncompliant ads.