SearchEngineUpdate with Vanessa Zamora - 04-07-2008 Part I
Abstract: 1. Yahoo Online Ad Sales System Close to Launch, 2. Yahoo Firm On Rejection Of Microsoft Takeover Bid
Vanessa Zamora
Video Content Producer, SearchEngineWorld
5:45 pm on April 7, 2008 (utc 0)
Transcript
Monday April 7, 2008
Yahoo Online Ad Sales System Close to Launch
Yahoo’s new online advertising system called AMP is designed to simplify the buying and selling process for advertisers, ad agencies, ad trading networks, and Web site publishers and drive sales of graphical and other premium ads, at a time when other Internet firms, including Google, Microsoft and AOL, are all stepping up their efforts to become sellers and brokers of all types of ads on sites across the Web. Yahoo’s AMP system will let advertisers deliver highly relevant online advertising to consumers with tools that target ads by demographic profile, geography and online behavior. Yahoo expects to start rolling out its new AMP system in the 3rd quarter with publishers of its newspaper consortium scheduled as its first users. AMP is meant to capitalize on the promise of Yahoo's acquisitions of Right Media, BlueLithium and other companies over the past year.
As Yahoo prepares to launch its AMP system aimed at helping it stay on top in graphical advertising sales, the Internet firm has stood firm in its decision to reject Microsoft’s takeover offer. On Saturday a letter was sent from Microsoft to Yahoo that threatened to lower the price of its buyout offer and take it directly to Yahoo shareholders. The letter warned that Microsoft would begin a proxy fight seeking to oust Yahoo’s directors should the two companies not reach a negotiated deal in the next three weeks. Yahoo responded today by saying quote, “We consider your threat to commence an unsolicited offer and proxy contest to displace our independent Board members to be counterproductive and inconsistent with your stated objective of a friendly transaction.”
