SearchEngineUpdate with Vanessa Zamora - 04-08-2008 Part I
Abstract: 1. Google Announces App Engine Test For Developers, 2. European Union Addresses Online Privacy Related To Search Engines
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:26 pm on April 8, 2008 (utc 0)
Transcript
Tuesday April 8, 2008
Google Announces App Engine Test For Developers
Google has launched a test version of its Google App Engine, a tool that will let developers store their Web-based services on Google’s data center computer servers. Increasingly, tech companies are providing such services to developers with hopes the Web-based applications, which are growing in popularity, will become a source of revenue and produce influence for the company offering the most applications. Companies including Amazon offer similar services for developers. Google will provide limited data storage, computing and network capacity for free to the first 10,000 people who sign up as part of its App Engine test and eventually Google will make available additional storage and network bandwidth to developers for a fee.
European Union Addresses Online Privacy Related To Search Engines
According to recommendations for new European Union privacy laws, Internet search engine providers should cut the time they retain users online records to a maximum of six months, unless there is a valid justification for longer retention. Other laws protecting users online privacy were also addressed during a meeting held for two days in Brussels. Search engine providers depend on customers online records for Internet advertising revenue by offering targeted advertisements to marketers based on the data they collect. Google and MSN eliminate user data after 18 months, while Yahoo does the same after 13 months. Internet search engines Google, Microsoft, and Yahoo are all reviewing the EU recommendations. Google has since responded with opposition, defending its practice as necessary to improve Web services.
4:26 pm on April 8, 2008 (utc 0)