SearchEngineUpdate with Vanessa Zamora - 04-08-2008 Part II
Abstract: 1. UK Online Ad Spend On The Rise, 2. Financial Media Company TheStreet.com, AOL Expand Partnership, 3. Online Retail Sales Expected to Rise 17%
Vanessa Zamora
Video Content Producer, SearchEngineWorld
8:54 pm on April 8, 2008 (utc 0)
Transcript
Tuesday April 8, 2008
UK Online Ad Spend On The Rise
According to a report by the Internet Advertising Bureau, PricewaterhouseCoopers, and the World Advertising Research Centre, the Internet will surpass television as the biggest advertising medium in Britain by 2009. Britain’s online advertising market was valued at $5.6 billion in 2007 and is the most developed online advertising market in the world according to the report. The increasing Internet user base was the biggest driver of online ad growth, which attributed a 38 percent increase in spending to the rising number of people online, especially a shift toward more women than men, the introduction of more affordable laptops, and the popularity of online television viewing.
Financial Media Company TheStreet.com, AOL Expand Partnership
Financial media company TheStreet.com has extended its strategic content partnership with AOL for three more years. The Street’s content will be featured on relevant AOL properties, including AOL Money & Finance, BloggingStocks.com, and others, the companies announced today.
According to The State of Retailing Online 2008, a Marketing Report conducted by Internet analysis firm Forrester Research for Shop.org, online retail spending is expected to rise 17% in 2008, led by sales of apparel, computers, and cars. Internet retail sales, excluding travel, are expected to comprise 7% of total retail sales this year, up from 6% last year. 2007 saw a 21% increase. Online retail sales are said to be driven primarily by two types of shoppers including price sensitive shoppers who look online for savings and the more affluent shoppers who have been increasing their online spending because of the convenience and abundant variety. Online merchants plan to shift from offering shipping promotions as incentives and instead plan to invest more money for advertising on social networking sites like myspace.com and facebook.com, according to the survey.
8:54 pm on April 8, 2008 (utc 0)