Transcript

Thursday April 10, 2008

Yahoo Testing Google AdSense Advertisement Partnership

Internet media company Yahoo will deliver Google AdSense for search advertisements alongside its own search results in a test to be conducted in the U.S. over the next two weeks. The test will be limited to no more than 3% of Yahoo search queries, excluding any of Yahoo’s search affiliates. In a press release, Yahoo noted that the testing does not necessarily mean that it will join the Google AdSense for Search program, but rather that Yahoo's board of directors is exploring different strategies to maximize stockholder value. Despite Yahoo’s 30 percent improved search advertising earnings since the launch of its Panama advertising system, Yahoo still earns 60 to 70 percent less for searches in the US than Google. The test will reveal whether Yahoo could acquire more revenue earnings if it outsourced its search advertising system to Google. Microsoft immediately responded with opposition, warning that the advertising pact could pose antitrust issues, expanding Google’s already dominant position to 90 percent of the search ad market.

http://yhoo.client.shareholder.com/releasedetail.cfm?ReleaseID=303999
http://bits.blogs.nytimes.com/2008/04/09/the-open-way-yahoo-could-do-a-search-deal-with-google/
http://dealbook.blogs.nytimes.com/2008/04/09/yahoo-to-announce-test-partnership-with-google/
http://money.cnn.com/2008/04/09/technology/moritz_yahoo_google.fortune/index.htm
http://www.forbes.com/technology/2008/04/09/google-yahoo-microsoft-tech-ebiz-cx_wt_0409goog.html
http://www.microsoft.com/Presspass/press/2008/apr08/04-09statementPR.mspx
http://news.yahoo.com/s/afp/20080410/tc_afp/usonlinecompanyyahoogoogle
http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/3622929.htm

Google Announces Solutions Marketplace Joining Customers & Developers

Google has announced the launch of its Google Solutions Marketplace, aimed at connecting customers of Google products including Google Apps and Enterprise search with 3rd parties that sell complementary products and services. The Google Solutions Marketplace lets users search, browse, and view end-user ratings to assist in locating and purchasing products or services from vendors in the Marketplace.

http://googleenterprise.blogspot.com/2008/04/little-help-for-our-friends.html
http://www.google.com/enterprise/marketplace/
http://www.techcrunch.com/2008/04/09/google-enterprise-takes-a-page-from-salesforce%e2%80%94launches-its-own-app-marketplace/
http://www.news.com/8301-10784_3-9915972-7.html

Coalition Group Seeks To Block New York Law Regarding Targeted Ads

Several of the Internet’s biggest companies are rallying in opposition to a New York state bill, that if passed would limit how they and other Internet companies cellect user data for targeted advertising purposes. Jim Halpert, general counsel for the State Privacy and Security Coalition, noted the bill would have profound implications for the future of Internet advertising and the availability of free content on the Internet. Coalition members include AOL, Comcast, eBay, Facebook, Monster, Google, Yahoo and others.

http://online.wsj.com/article/SB120777190453802565.html
http://www.alleyinsider.com/2008/4/google_aol_yahoo_band_together_to_fight_web_privacy_bill

[edited by: Vanessa_Zamora at 9:36 pm (utc) on April 10, 2008]