Transcript

Thursday April 17, 2008

Google Announces First Quarter 2008 Results

Google’s first quarter results reveal an increase in revenues of 42 percent compared to the first quarter in 2007 and an increase of 7 percent compared to the fourth quarter of 2007. Despite concerns that Google’s paid advertisement business was suffering, paid clicks served on Google sites and the sites of its Adsense partners increased approximately 20 percent over the first quarter of 2007 and approximately 4 percent over the fourth quarter of 2007, backing Google claims of improvements to its system, explaining a drop in overall paid clicks. Google's results for the quarter ending March 31, 2008, include the operations of DoubleClick from the date of acquisition, March 11, 2008, through the end of the quarter, and are compared to pre-acquisition results of prior periods.

http://www.google.com/intl/en/press/pressrel/revenues_q108.html

Free Web Analytics Service Coming From Yahoo

Following Yahoo’s acquisition of IndexTools enterprise-level Web Analytics service last week, the company has announced plans to offer the service free of charge to clients and partners who accept the Yahoo agreement. Rival Google has its own free analytics service, released in 2005, which is based on software it acquired from Urchin and Adaptive Path, and rival Microsoft offers its adCenter Analytics based on Deep Matrix, which it acquired in 2006.

http://visualrevenue.com/blog/2008/04/indextools-yahoo-web-analytics-goes.html
http://www.readwriteweb.com/archives/free_analytics_suite_coming_from_yahoo.php

Google Website Optimizer & Urchin Released From Beta

Two Google products, previously in beta testing stages, will now stand alone as independent. The first is Google’s free website testing and optimization tool, previously only available as part of the Google adWords Advertising service, which lets publishers test the effectiveness of different Web pages at engaging customers. Google Website Optimizer, which has versions in 27 languages, will also now have a dedicated blog. The second product is Google’s Urchin Web analytics server software, which is run on customers own servers as opposed to Web-based Google Analytics. Urchin 6, originally due in late 2004, is available for purchase from authorized resellers.

http://www.google.com/intl/en/press/annc/20080416_websiteoptimizer.html
http://analytics.blogspot.com/2008/04/graduation-day-for-website-optimizer.html
http://www.infoworld.com/article/08/04/16/Googles-Urchin-6-arrives-after-years-long-delay_1.html
Reuters Story
http://www.google.com/websiteoptimizer

[edited by: Vanessa_Zamora at 10:06 pm (utc) on April 17, 2008]