SearchEngineUpdate with Vanessa Zamora - 04-24-2008 Part II
Abstract: 1. Microsoft's Tellme Lets Users Give BlackBerry Voice Commands, 2. CNET and Yahoo Expand Editorial and Ad Relationship, 3. Yahoo Click Protection System
Vanessa Zamora
Video Content Producer, SearchEngineWorld
9:25 pm on April 24, 2008 (utc 0)
Transcript
Thursday April 24, 2008
Microsoft's Tellme Lets Users Give BlackBerry Voice Commands
Voice XML platform company TellMe, which Microsoft acquired in 2007 for $800 million, launched an application for the BlackBerry on Tuesday, that gives users voice command capabilities to search for businesses, look up movie times, check traffic conditions or make other queries with the simple click of the phone’s green talk button. The location of the user is determined by GPS, returning nearby results from Microsoft's Live Search engine to the Blackberry’s screen, along with links for calling, getting directions, buying movie tickets and other assistance. The program only works on some of Research in Motion’s newer BlackBerry models. Versions for Helio, Windows Mobile and Apple's iPhone devices are in the works, according to Tellme.
CNET and Yahoo Expand Editorial and Ad Relationship
In an expanded content partnership, Yahoo will make CNET technology news Web site the major supplier of tech news content to Yahoo’s own tech section and its recently launched Tech Ticker site aimed at investors. In addition, under the terms of the deal, Yahoo will sell some of CNET’s open inventory and also allow CNET ad sales staff to sell into some areas of Yahoo’s Web properties. The partnership may help bolster CNET, which has been experiencing flat performance.
Yahoo has announced a “Click Protection System” for advertisers of its Panama advertising system that Yahoo says is meant to add more transparency to the system. The report will reveal how many of an advertiser’s total clicks are deemed invalid making it easier to compare with click-related information available on weblogs or third party products. Yahoo will also conduct a click investigation, per request, for advertisers that express concern. The system comes a month after Yahoo announced it would team with click fraud firm Click Forensics to combat the controversial practice, and follows a recent million dollar click fraud lawsuit filed against Yahoo by Internet retailer bigreds.com.
9:25 pm on April 24, 2008 (utc 0)