SearchEngineUpdate with Vanessa Zamora - 04-29-2008 Part I
Abstract: 1. Cox Enterprises Set To Acquire Adify, 2. Yahoo To Outsource Messenger Service to Jajah
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:58 pm on April 29, 2008 (utc 0)
Transcript
Tuesday April 29, 2008
Cox Enterprises Set To Acquire Adify
Media conglomerate Cox Enterprises plans to spend $300 million to acquire online advertising start-up Adify, which helps Web sites, including the Guardian, Forbes, NBC Weather Plus, And Martha Stewart Living Omnimedia, develop their own ad networks by pulling their ad space and using its technology platform to negotiate the sale of ads targeted to specific audiences, such as travel enthusiasts. Privately held Cox Enterprises, which owns Cox Newspapers and Cox Communications and is the third largest cable company in the United States, hopes the acquisition will help it gain a greater share of the Internet advertising market as newspaper and television audiences decline.
Yahoo has forged a partnership with VoIP service provider Jajah to outsource the Internet functions of its Yahoo instant messaging program to the online telephone service provider. Jajah will provide its proprietary telephony infrastructure, payment processing, and customer service care to over 90 million worldwide Yahoo Messenger users using the Jajah platform for all Phone-to-PC and PC-to-phone calls in over 200 countries. While PC-to-PC calls are free, Jajah charges 1 cent per minute for calls to U.S. phones, and higher rates for international calls. Previously, Yahoo handled the Internet calling functions itself. Jajah was founded in 2005 and boasts 10 million customers and hopes to attract more corporate customers with its package of managed services for voice calls. Jajah is currently in discussion with phone and cable companies.
4:58 pm on April 29, 2008 (utc 0)