SearchEngineUpdate with Vanessa Zamora - 04-30-2008 Part I
Abstract: 1. Google's DoubleClick Mobile To Integrate With AdSense, AdMob and Other Mobile Ad Networks, 2. WB Network To Return As A Web Site
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:52 pm on April 30, 2008 (utc 0)
Transcript
Wednesday April 30, 2008
Google's DoubleClick Mobile To Integrate With AdSense, AdMob and Other Mobile Ad Networks
Digital marketing technology and services provider DoubleClick has announced that DoubleClick Mobile, the company’s advertising delivery system for mobile devices, is integrating with mobile advertising networks including AdMob, Google’s AdSense for mobile content, and Millennial Media’s premium MBrand network and Decktrade performance network. This integration provides mobile publishers the opportunity to fill more of their available mobile display inventory for maximum earning potential. Publishers can continue to sell mobile display inventory directly but now have the added opportunity to sell inventory indirectly, through automated access to one or more networks of mobile advertisers. DoubleClick Mobile provides an accurate view of what inventory is available to sell, what has been sold directly and what has been filled by ad networks. DoubleClick Mobile is part of the DoubleClick Revenue Center, which enables media sellers to manage their display campaigns in tandem with emerging platforms, such as mobile advertising, in a single location.
The WB network, closed in 2006, will return as an online video Web site destination as part of a new strategy by the Warner Brothers Television Group. Warner Brothers is launching a total of two Web sites to generate new ad revenue and to capture a younger generation of viewers. KidsWB.com will be geared at children and is set to debut on Monday. TheWB.com, geared at 16 to 34 year olds, particularly women, will stream full episodes of shows online such as Friends, The O.C., Smallville and made-for-online shows and is set to launch in a beta test format next month. The group says both sites will be supported by ad revenue, with deals already in place with Mattel, McDonald's and Johnson & Johnson.
4:52 pm on April 30, 2008 (utc 0)