SearchEngineUpdate with Vanessa Zamora - 04-30-2008 Part II
Abstract: 1. Google Map Directions Get Street View, 2. Ask.com 28 Percent Revenue Increase, Parent IAC Net Falls 13 Percent, 3. AdMob Launches Mobile Analytics
Vanessa Zamora
Video Content Producer, SearchEngineWorld
10:07 pm on April 30, 2008 (utc 0)
Transcript
Wednesday April 30, 2008
Google Map Directions Get Street View
Google has integrated its Street View service, which provides online interactive 360 degree street level imagery, into Google Maps driving directions. With the new Google feature, a small camera icon appears next to the intersections in the turn-by-turn directions wherever the service is available. Clicking on the icon brings up a street view of the intersection so users can see the area in question. Google Street View is available in 44 regions across the United States and may soon be expanding to Europe.
Despite Ask.com’s 28 percent rise in revenue, beating analysts’ estimates, and an 8 percent increase in revenue for parent company IAC/Interactive from a year-ago quarter, IAC’s first quarter net income fell 13 percent as Chief Executive Barry Diller plans to split the company into five independent businesses, which will separate its underperforming units. Diller won a court battle last month against IAC's controlling shareholder Liberty Media, which had tried to oust him over the proposed structure of the spin-offs. The spin-off units include the HSN cable shopping network, LendingTree online mortgage site, Ticketmaster box office service and Interval time-share exchange. In a statement, CEO Barry Diller said quote, the quarter’s results demonstrate “it couldn’t be clearer that we are on the right course in separating IAC into 5 distinct public entities.”
AdMob has announced the launch of AdMob Mobile Analytics as a standalone service to its mobile advertising network. According to the Web site, the AdMob service will help users to optimize a mobile site for the specific users visiting, strengthen site performance based upon user interaction with mobile pages, evaluate traffic sources to refine the customer acquisition strategy, and maximize desired conversion events. The program is launching in private beta today and will be free when it opens for public use. AdMob will offers advertisers and publishers the ability to track the effectiveness of an ad campaign in over 160 countries.