Transcript

Thursday May 1, 2008

Google Launches AdWords TV Ads Program

Advertisers in the United States can now use the Google AdWords system to place advertisements on television with the announcement of its Google TV Ads program. The Google program has been in invitation beta test form since June and now Google has opened it up for everyone. Google enables advertisers to customize their advertising campaign by choosing a target audience, networks, dayparts and specific programs to run ads on. Payment is on a CPM basis, in which the advertiser determines how much they are willing to pay for every 1000 impressions to the ad. To provide advertisers with help creating the TV ads, Google provides its Ad Creation Marketplace so advertisers can connect with industry professionals who can help in creating a TV commercial, including the scripting, copywriting, editing, production and voiceovers needed to create the ad. For a limited time, Google will cover the cost of creating TV ads through the marketplace up to $2000, with certain restrictions applying.

http://adwords.blogspot.com/2008/04/place-ads-on-television-with-google-tv.html
http://www.google.com/adwords/tvads/
(promotion) http://www.google.com/adwords/tvads/promotions/acm.html
http://mashable.com/2008/05/01/google-now-lets-you-place-ads-on-tv/
http://www.hitsearchlimited.com/news/999624/
http://www.webmasterworld.com/google_adwords/3639419.htm

Microsoft’s Board Met on Yahoo Bid, Microsoft Can Increase Bid Or Walk Away

Reportedly Microsoft is in discussion about raising its buyout offer for Yahoo from $29.06 a share up to $32 or $33 share, but Yahoo shareholders are said to be holding out for a higher offer, in the range of $35 to $37 a share. Yahoo has repeatedly rejected Microsoft’s offer, originally valued at a total of $44.6 billion, saying it substantially undervalues the company. Yahoo’s chief executive, Jerry Yang, has said his board is not opposed to a sale to Microsoft at a higher price. A proxy fight now seems unlikely, and with a minimal difference in what Yahoo wants and what Microsoft will give, it remains to be seen whether Microsoft will raise the bid or walk away altogether.

http://www.nytimes.com/2008/05/01/technology/01soft.html
http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article3853829.ece
http://online.wsj.com/article/SB120958473573757167.html
http://www.reuters.com/article/internetNews/idUSN2938372620080501
http://news.bbc.co.uk/2/hi/business/7376977.stm
http://www.ft.com/cms/s/0/56281578-1721-11dd-bbfc-0000779fd2ac.html
http://www.bloomberg.com/apps/news?pid=20601204&sid=al5x8.f_Mz1o
http://www.techcrunch.com/2008/04/30/microsoft-says-theyll-pay-more/
http://www.alleyinsider.com/2008/4/microsoft_offers_price_increase_of_32_33_for_yahoo_through_wsj_board_voting_now
http://www.latimes.com/technology/la-fi-microsoft1-2008may01,0,6259352.story

[edited by: Vanessa_Zamora at 5:02 pm (utc) on May 1, 2008]