SearchEngineUpdate with Vanessa Zamora - 05-05-2008 Part I
Abstract: 1. Storybids Launches Product Placement Auction House for Online Video Product Integration, 2. Alibaba’s Shares Fall After Microsoft Forfeits Yahoo Bid, 3. Sports Illustrated To Take Fantasy Football Game To Facebook
Vanessa Zamora
Video Content Producer, SearchEngineWorld
9:53 pm on May 5, 2008 (utc 0)
Transcript
Monday May 5, 2008
Storybids Launches Product Placement Auction House for Online Video Product Integration
Irvine, California-based startup Storybids has announced the launch of its product placement auction house, where advertisers pay online video content creators to integrate their products in pre-production user-generated videos, serial mini-dramas, videoblogs and webisodes. The Storybids service is aimed at helping advertisers benefit from new opportunities to select specific placement of physical products based on video creators demographic criterion such as viewership, subscriptions, and ratings or by genre or age demographic to reach the most relevant viewers possible. The Storybids Web site aims to create new video advertising opportunities beyond the common pre and post roll advertisements found in the majority of revenue generating online video content. Storybids uses a transactional processing engine to provide inventory for video creators and advertisers to search for complementary partnership opportunities. Storybids also optimizes and distributes video for search engines, and submits the final video to the leading video hosting sites and returns reports on video performance including views, comments and ratings aggregated across the various sites. Additional information is available at the company’s Web site, Storybids.com.
Alibaba’s Shares Fall After Microsoft Forfeits Yahoo Bid
In one of the likely effects of Microsoft’s decision to walk away from its Yahoo bid, China’s largest e-commerce company Alibaba.com saw its shares fall 5.9 percent, the most it has seen in three weeks. As a result of Microsoft’s decision, some investors sold Alibaba shares as its now unlikely Alibaba will benefit from working with Microsoft, as some of its shareholders had hoped. Yahoo owns 39 percent of Alibaba.com.
Sports Illustrated To Take Fantasy Football Game To Facebook
San Francisco based Citizen Sports will create software for a fantasy football game that Sports Illustrated will make available on social networking Web site Facebook. Sports Illustrated hopes that by taking content to a location where sports fans already visit as opposed to trying to compete head to head with other sports sites to attract visitors, it will increase its opportunity to reach more people. The Sports Illustrated sales force will sell advertising to accompany the game, and the magazine will make articles by its writers available to online players. The game is expected to launch in July and hopes to tap into the 11.7 million people who played fantasy football in 2007, according to Neilson Online.
9:53 pm on May 5, 2008 (utc 0)