SearchEngineUpdate with Vanessa Zamora - 05-07-2008 Part II
Abstract: 1. Do-It-Yourself Display Ads May Reshape Online Marketing, 2. YouTube Launches Site For India, 3. Google News Adds Related Searches Feature
Vanessa Zamora
Video Content Producer, SearchEngineWorld
9:42 pm on May 7, 2008 (utc 0)
Transcript
Wednesday May 7, 2008
Do-It-Yourself Display Ads May Reshape Online Marketing
Taking a tip from Google, which built a $185 billion company largely on the merits of its self-service model for buying the online text advertisements that show up in Web searches, start up companies and major Internet players such as Facebook, AdReady, AdBrite, MySpace, and AdItAll are offering a variety of self-service ad options, with hopes of capitalizing on the expanding market for display ads. Due to lower costs and the development of tools that make creating display ads easier, it is expected that the graphic- and video-heavy ads found on fixed spots of a Web page will increase to 40% of the online-ad market in coming years. As the popularity of online video continues to rise and brand marketers continue to push in to the display market, giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own may create more opportunity for display ads to become as prevalent or more popular than the more common text ads.
Google’s Video sharing site YouTube is now available in an India specific version, bringing to 20 the total number of countries with localized versions of YouTube. The new YouTube India site, currently available only in English, has all the content from the Global site, but video charts and featured videos are developed with its Indian audience in mind. The company has also signed up local partners to distribute their content through YouTube, including the country's Ministry of Tourism and local television channels.
Google has announced the addition of a related search suggestion feature for users searching on its Google News aggregator service. Now, when users search with Google News, Google will show a list of related searches at the bottom of the search results page, that it says can be useful not just for adjusting and refining searches, but also as an interesting way to browse the news, perhaps finding connections between stories that were otherwise unapparent.
9:42 pm on May 7, 2008 (utc 0)