SearchEngineUpdate with Vanessa Zamora - 05-15-2008 Part I
Abstract: 1. Google Beats Yahoo For #1 Spot In April: comScore, 2. IAC/Interactive Plans To Purchase Lexico Publishing Group
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:55 pm on May 15, 2008 (utc 0)
Transcript
Thursday May 15, 2008
Google Beats Yahoo For #1 Spot In April: comScore
New data expected for release today from Web analysis firm comScore, reveals that Google has surpassed Yahoo to become the most popular website in the United States, measured by the number of unique visitors. Google has long been the leader in terms of search, but April marks the first time Google has beat Yahoo in unique visitor count. Yahoo has maintained dominance because of its popular email and photo-sharing services, but Google now has the Picasa online photo-sharing service, competing with Flickr from Yahoo. Google also has its Gmail e-mail service, which keeps growing. According to comScore, Google's unique U.S. audience in April was 141.1 million, an 18% increase from the same month in 2007. Yahoo's audience grew 7%, to 140.6 million.
IAC/Interactive Plans To Purchase Lexico Publishing Group
IAC/Interactive has acquired Lexico Publishing Group, the owner of reference Web sites Dictionary.com, Thesaurus.com, and Reference.com in an effort to boost its Ask.com search engine content offerings, increase its base of users and expand opportunities to serve online advertisements. IAC has been looking to boost traffic to Ask.com and hopes the addition of the Lexico sites, which drew about 15.6 million unique U.S. visitors in March, according to comScore, will help expand its audience to an estimated 145 million monthly users. IAC currently holds roughly 5% search market share.