SearchEngineUpdate with Vanessa Zamora - 05-30-2008 Part I
Abstract: 1. Google Paid Clicks Rise, Rivals Fall, 2. Comcast Site Hacked
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:22 pm on May 30, 2008 (utc 0)
Transcript
Friday May 30, 2008
Google Paid Clicks Rise, Rivals Fall
According to data from Web analysis firm comScore, Google U.S. paid clicks rose a sharp 20 percent year over year in April, translating to more revenue gained from online advertising. Yahoo and Microsoft meanwhile both saw a decline in paid clicks during the month of April from a year earlier, with Yahoo facing a 4.4 percent decline and Microsoft facing a 9 percent decline. The figures follow previous data revealed by comScore that suggested Google was headed for a slowdown in paid click growth, which in turn sent Google shares down and created concerns about the effect the economy might have on the search giant. Google maintains the slowdown in paid clicks earlier this year was largely attributable to quality initiatives, such as reducing the size of advertisements to avoid accidental clicks, and reducing the amount of paid search results appearing for certain queries. Google shares rose $15 to $583.
Hackers were able to highjack cable company Comcast’ Web portal for over five hours starting Wednesday night, denying 14.1 million subscribers access to the Comcast site for e-mail, news and technical support. Comcast lost control of the comcast.net address after the attackers changed registration information stored by its domain registrar, Network Solutions, redirecting people attempting to visit the site to a different page. According to Comcast, there was no indication that e-mail or other private information was compromised by the attack, and law enforcement is working in conjunction with Comcast to address the attack.
