SearchEngineUpdate with Vanessa Zamora - 05-30-2008 Part II
Abstract: 1. Google's Marissa Mayer Keynote Speech At Google I/O Conference, 2. Online Real Estate Search Site Trulia Launches Snaphot, 3. Mobile Ad Revenue To Hit $10 Billion By 2013: Heavy Reading Study
Vanessa Zamora
Video Content Producer, SearchEngineWorld
10:27 pm on May 30, 2008 (utc 0)
Transcript
Friday May 30, 2008
Google's Marissa Mayer Keynote Speech At Google I/O Conference
At the recent Google I/O Conference, Google’s vice president for search products and user experience Marissa Mayer, in a keynote speech touched on a little history about Google, how Web designers, like Google, should focus on simplicity, and where the search giant has plans to go in terms of expansion of Google’s core search capabilities. Mayer revealed that the straightforward Google homepage was only intentional to the point that Google co-founder Sergey Brin, developed it for a lack of resources and being unfamiliar with HTML. Included in the plan moving forward are applications such as Google Translate, a translation service currently available in beta and the Google Book Search project, also in beta test form. Users, Mayer noted, can also expect Google to provide a more personalized search experience, including results tailored to a persons location or to include search results that expand beyond standard text listings, to include videos, images and graphs.
Online Real Estate Search Site Trulia Launches Snaphot
Real estate search engine Web site Trulia has launched a new service called Snapshot, powered by Microsoft Virtual Earth, that overlays housing information atop an interactive map to add a visual plus geographic aspect to house hunting. The service can be used to view properties by navigating manually, filtered to meet criteria, or seen as a slideshow based on listings available in a specified area.
Mobile Ad Revenue To Hit $10 Billion By 2013: Heavy Reading Study
According to a study by research analysis firm Heavy Reading, mobile advertising revenue will grow from 1.4 billion in 2007 to more than 10 billion by 2013. Mobile advertising is still in the early development stage, but as it expands, a report by Heavy Reading points out the need to address what formats, pricing strategies, and standards will be established in the emerging market. The report also expects that highly personalized or location-based search will likely be an important format for advertisers, given the purpose driven nature of mobile phone usage.
