SearchEngineUpdate with Vanessa Zamora - 06-02-2008 Part II
Abstract: 1. Carl Icahn Set To Raise Stake In Yahoo To $2.5 Billion, 2. FeedBurner Service Offers Google AdSense Option To Publishers, 3. Canada Launches Facebook Privacy Investigation
Vanessa Zamora
Video Content Producer, SearchEngineWorld
9:39 pm on June 2, 2008 (utc 0)
Transcript
Monday June 2, 2008
Carl Icahn Set To Raise Stake In Yahoo To $2.5 Billion
Billionaire Investor Carl Icahn has been given the green light to purchase $1.5 billion worth of shares in web giant Yahoo following an anti-trust review by US financial regulators. Icahn, who has already spent more than $1 billion to buy a 4.3 percent stake in Yahoo, is pressing for a complete sale of Yahoo to Microsoft, and is planning to lead a shareholder revolt against the existing board at Yahoo’s scheduled annual meeting next month. Icahn, along with other shareholders upset over the collapse of the possible merger with Microsoft, hopes to replace the incumbent Yahoo board members with nine new nominees, including himself.
FeedBurner Service Offers Google AdSense Option To Publishers
Acquired by Google nearly a year ago for $100 million, Blog and RSS feed distribution service FeedBurner has announced it will make Google AdSense an advertising option for blogs and Web sites that use its service to publish their feeds, starting with a small group of publishers next week, and expanding in a full launch in the coming months. The move will give publishers the opportunity to profit from contextually targeted ads and will complement the CPM-based ads that are currently available to publishers in FeedBurners ad network.
Facebook is facing a complaint filed by The Canadian Internet Policy and Public Interest Clinic, in which the privacy group is accusing the social networking site of violating 22 privacy laws. The Federal Privacy Commissioner will conduct an investigation that spawned from a complaint by four University law students who claim Facebook violates Canadian law by disclosing personal information to advertisers without gaining express consent. In a statement, Facebook said: "We pride ourselves on the industry leading controls we offer users over their private information. We believe that this is an important reason that nearly 40% of Canadians on the internet use our service.”
