SearchEngineUpdate with Vanessa Zamora - 06-06-2008 Part I
Abstract: 1. Microsoft Researchers Develop SearchTogether Plug-in For IE, 2. AOL 'Platform-A' Ad Network Expands To Europe
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:59 pm on June 6, 2008 (utc 0)
Transcript
Friday June 6, 2008
Microsoft Researchers Develop SearchTogether Plug-in For IE
Microsoft research group Adaptive Systems and Interaction recently developed a free Internet Explorer plug-in called SearchTogether, released in beta form that enables groups of people to collaborate on Web searches, both locally or at different locations, working in tandem or at different times. The SearchTogether plug-in is part of a larger project about collaborative search, and aims to capture and share the collaborators’ combined knowledge, reduce duplicate effort, and removes the need to hover over somebody’s shoulder to be effective. The SearchTogether technology provides users the ability to rate listings, with a thumbs up or thumbs down, comment upon search results and the ability to split a search among all the members of a group, which delivers subsequent search query’s top results evenly among members in the search session, reducing duplication of effort and providing automatic division of labor. SearchTogether also features Multi-Engine Search, in which a query is sent to multiple search engines, with each participant in the session receiving a set of results from a particular engine, to increase the scope of the results.
In aiming to further reposition itself as a one stop shop for advertisers, while broadening its reach, Time Warner unit AOL has announced it will expand its Platform A advertising network to Europe in a move that will align existing European operations including Advertising.com, German Web-ad firm Adtech and British affiliate network buy.at, along with technology services including Quigo's contextual search, Tacoda's behavioral targeting and mobile ad serving by Third Screen Media, all under the same brand. Having access to Platform A will provide advertisers in Europe the ability to benefit from using one insertion order and one point of contact, as in the United States. Brendan Condon, previously the head of the international division of Advertising.com ad network, has been appointed head of Platform-A International, according to AOL.
