SearchEngineUpdate with Vanessa Zamora - 06-16-2008 Part I
Abstract: 1. Online Traffic Projected In Cisco Study, Carriers React 2. Microsoft Partners With YuMe To Place Ads In Videos
Vanessa Zamora
Video Content Producer, SearchEngineWorld
5:19 pm on June 16, 2008 (utc 0)
Transcript
Monday June 16, 2008
Online Traffic Projected In Cisco Study, Carriers React
Cisco Systems, a leading maker of network equipment used to deliver Internet data has completed a study called the Cisco Visual Networking Index, to help communications carriers plan for future growth of Internet traffic. The Cisco study estimated a sixfold jump in Internet traffic will occur between 2007 and 2012, driven primarily by online video. The study, based on information Cisco collected from phone and cable customers, market researchers and internet experts, comes at a time when access providers are facing increasing challenges in managing the rapid growth of Online traffic. AT&T is the latest provider to announce that it’s considering charging extra for customers who download large amounts of data to ensure what it says would be fair access for all users. Time Warner Cable is already testing a pay for usage plan in which it charges subscribers $1 per gigabyte over a monthly bandwidth cap, similar to most cellphone subscription plans. Comcast uses a strategy of slowing down, or throttling the connections of its heaviest users, so-called bandwidth hogs, at peak times in order to manage its Internet traffic. Google, in support of net neutrality, the idea that network operators shouldn't be allowed to discriminate against either content or applications or to charge extra fees, is reportedly developing software to help broadband users identify what it calls traffic discrimination by Internet service providers. Google has long argued that it's necessary to enact new regulations to ensure the free and unfettered flow of Internet traffic, while broadband operators like AT&T and Comcast counter that the market will solve any perceived problems.
Microsoft Partners With YuMe To Place Ads In Videos
Microsoft has announced a partnership with online video advertising network YuMe to let the ad network supplement the delivery of ads in videos running on Microsoft’s Web properties, such as Microsoft News and Sports, as part of a move aimed at gaining a larger share of the online ad market. Under the agreement, YuMe is expected to provide video advertising network management capabilities and sales for unsold inventory on Microsoft's online properties. Financial terms of the deal were not disclosed.
