SearchEngineUpdate with Vanessa Zamora - 06-17-2008 Part II
Abstract: 1. Google Leads Mobile Search Market Share Q1: Nielsen Mobile Data, 2. Microsoft To Open Search Technology Center In Europe, 3. Today Mozilla’s Firefox 3 Web Browser Launches, With A Goal
Vanessa Zamora
Video Content Producer, SearchEngineWorld
9:53 pm on June 17, 2008 (utc 0)
Transcript
Tuesday June 17, 2008
Google Leads Mobile Search Market Share Q1: Nielsen Mobile Data
Web measurement firm Nielsen Mobile is reporting that Google captured a majority 61 percent share of the mobile search market in the first quarter of 2008, with Yahoo coming in second with 18 percent, followed by Microsoft with just 5 percent. Google is set as the default search engine on all Apple iPhones, which Google four months ago said generates 50 percent more mobile searches than any other handset, giving Google the advantage. According to Nielsen, 44 percent of mobile Google users rated their experience as good, suggesting room for improvement in the burgeoning (burr gin) industry.
Microsoft To Open Search Technology Center In Europe
Microsoft announced plans to open a search technology center in Europe sometime in late 2009 to fuel the growth of its Live Search service. Microsoft hopes that by opening up a local STC, it can better adapt search tools to local markets, such as those within Europe. This is the latest in a string of attempts by Microsoft to gain search market share from dominant Google, including the unsuccessful bid to purchase Yahoo earlier this year as well as Microsoft’s recently launched “cashback” search service that pays users a rebate for buying products found using Microsoft’s Windows Live Search engine.
Today Mozilla’s Firefox 3 Web Browser Launches, With A Goal
Version 3 of Firefox web browser is available for download starting today and with the release, Firefox developer Mozilla hopes to set a record for the most software downloads in 24 hours, noting a lofty goal of 5 million. New features in Version 3 include automatic warnings when users stray onto web pages that contain malicious code and a “smart location bar” that helps users return to previously visited pages even if not bookmarked or without the full web address. Firefox is currently thought to be used by about 15-17% of web users, but hopes to make gains this round against its main rival, Microsoft’s Internet Explorer.
