SearchEngineUpdate with Vanessa Zamora - 06-20-2008 Part I
Abstract: 1. Microsoft, Ballmer Clarifies Business Strategy, 2. Video Search Firm blinkx Partners With MEN7 For Video Advertising, 3. U.S. Search Engines Unorganized Cencorship In China
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:41 pm on June 20, 2008 (utc 0)
Transcript
Friday June 20 2008
Microsoft, Ballmer Clarifies Business Strategy
Microsoft Chief Executive Steve Ballmer in a recent interview clarified the purpose for Microsoft’s recent bid to purchase Yahoo, in order to acquire Yahoo’s search assets, as Microsoft attempts to gain a bigger share of the search advertising market, while putting to rest talk that Microsoft would follow up the unsuccessful attempt with a flurry of Web property acquisitions. Ballmer did not rule out all acquisitions, but rather outlined that any future purchases would be aligned with Microsoft’s business strategy, to boost its online presence by strengthening its ad platform.
Video Search Firm blinkx Partners With MEN7 For Video Advertising
Online video search engine blinkx has teamed up with the MEN7 network, bringing to 350 the total number of partnerships blinkx has forged. Under the new partnership, blinkx will use its video search technology to deliver relevant advertising next to videos served on the recently launched lifestyle and entertainment network for men. The two companies will split any resulting advertising revenue.
U.S. Search Engines Unorganized Cencorship In China
A new study, conducted by a researcher at the University of Toronto’s Open Net Initiative revealed a large variation in search engine censorship in China, suggesting that despite the compliance by U.S. Search Engines to censor political web sites in China, a uniform list of censored sites has not been compiled. The result is that search engines may be censoring more than is necessary per China government rule. Google, Microsoft, and Yahoo, along with advocacy groups like Human Rights Watch and the Center for Democracy and Technology, have been part of an effort since 2006 that aims to develop standards for corporate behavior in countries with restrictive governments, yet the study shows the efforts still have done little to produce tangible results.
