SearchEngineUpdate with Vanessa Zamora - 06-24-2008 Part I
Abstract: 1. Google Unveils New Ad Targeting Tool, 2. Mobile Shopping Slowed By Security Fears: Nielsen Mobile Survey
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:53 pm on June 24, 2008 (utc 0)
Transcript
Tuesday June 24, 2008
Google Unveils New Ad Targeting Tool
Google has unveiled a new tool called AdPlanner meant to help advertisers and agencies with media planning by identifying the best websites to place online ads to reach certain active target audiences. The AdPlanner tool will likely challenge services offered by ComScore and Nielson Online, because the information it offers is based on extensive data collected from Web servers, versus the more limited, inconsistent approach of basing information on what panels of people do online or by conducting surveys. Additionally, the AdPlanner tool will be offered to advertisers for free. AdPlanner is intended to help Google bolster its advertising sales business, by offering advertisers and agencies a one stop shop for not only serving advertisements, but also Web audience data about the sites the ads are placed on, a service now exclusive to Google. Despite the benefit of more targeted ad placement potential, some agencies have expressed concern over giving Google yet more control to offer advise on something that the company collects money for.
Mobile Shopping Slowed By Security Fears: Nielsen Mobile Survey
New data from cell phone tracking company Nielson Mobile, reveals that despite the growing number of mobile shoppers, security still remains a prime reason some users refrain from making purchases on their mobile device. Nielson Mobile found that 41 percent of consumers who are comfortable transmitting data via a mobile phone, such as sending text messages, are still not comfortable providing credit card information for purchases. 21 percent said they did not trust that the transaction would be completed. The Neilson survey, taken by 30,000 wireless customers, found that 9.2 million mobile phone users in the United States — or about 3.6 percent of the total — have used their phone to pay for goods and services. The survey found that the most active group of mobile shoppers are men, ages 25 to 34.
