SearchEngineUpdate with Vanessa Zamora - 06-25-2008 Part I
Abstract: 1. Charter Halts Ad Target Program Per Customer Privacy Concerns, 2. 4What Launches ButtonALL, Universal Internet Remote
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:40 pm on June 25, 2008 (utc 0)
Transcript
Wednesday June 25, 2008
Charter Halts Ad Target Program Per Customer Privacy Concerns
As Google rolls out its Ad Planner ad program to help advertisers and agencies target specific audiences based in part off data it collects from its web servers, cable operator Charter Communications is halting plans to launch a pilot program using technology from NebuAd to track the Web use of high speed Internet subscribers. Charter had planned to begin the program as early as this month in 4 test markets to produce enough information for advertisers to aim online ads at individual customers based on their viewing habits. However, Charter is now holding off on its original plan due to customers expressed privacy concerns, as well as the reaction from Congressmen urging Charter to drop the plan. The move comes as a set back for cable operators as targeted Web advertising efforts continue to ramp up for Internet search firms in attempt to bring in more advertising revenue.
4What Launches ButtonALL, Universal Internet Remote
4What today launched ButtonALL, a search engine and Web 2.0 application aggregator, meant to simplify Internet use by eliminating the need to open new windows and restart searches. ButtonALL provides users a single screen search page with the most popular websites on the Internet. The search buttons on the page are organized in rows, and categorized by popular search engines, reference web sites, social or white page websites, and shopping web sites, with a red column rotated bi-weekly to include some of the hottest new web sites. Users can check out the ButtonALL blog for additional information on the Web sites featured in red. Coming soon with be the option for users to customize the buttons and home page layout, making it easier to search based off a users personal preference. In addition, social networking functionality will allow friends and colleagues to share each other's personalized search engines.
