SearchEngineUpdate with Vanessa Zamora - 07-07-2008 Part II
Abstract: 1. Ask.com Makes Moves Toward Strategy To Provide Answers, 2. Web Video Distribution Firm HeySpread Launches New Version 3
Vanessa Zamora
Video Content Producer, SearchEngineWorld
10:13 pm on July 7, 2008 (utc 0)
Transcript
Monday July 7, 2008
Ask.com Makes Moves Toward Strategy To Provide Answers
Ask.com, the Web search unit of IAC/Interactive Corp on Thursday completed its acquisition of Lexico Publishing Group, the owner of popular reference sites Dictionary.com and Thesaurus.com. The deal is expected to bring Ask.com 15 million new users monthly, according to figures from Web measurement firm comScore, and should help Ask.com in executing its plan to provide its predominantly female audience with the information they seek, specifically answers to questions most often in the areas of reference, health and entertainment. Along with the successful acquisition, Ask.com has made other recent strategic decisions in an attempt to gain search maarket share. Ask.com last week announced the decision to outsource its mapping service to Microsoft in order to save on the expense of running a mapping portal. Ask.com also recently formed a partnership with Web browser Opera, to be included as one of the drop down choices for search engines included in the search bar on the Opera browser.
Web Video Distribution Firm HeySpread Launches New Version 3
Web video distribution firm HeySpread, which just launched in version 3, gives users the ability to execute online videos to up to 20 different video hosts at once, while also providing analytics including view breakdowns and video hosting web site comparison charts, to compare how videos are performing across various video hosts. Leveraging the success of YouTube, HeySpread provides a tool called YouClone that enables users to automatically copy and post videos to other video hosting services directly from YouTube. HeySpread will compete with another similar service called TubeMogul, which unlike HeySpread, is free for up to 150 video deployments a month. HeySpread instead uses a credit system that charges one to three 5 cent credits per video uploaded, transferred, watermarked, and tracked.
10:13 pm on July 7, 2008 (utc 0)