Transcript

Wednesday July 9, 2008

Google Adds Search Query Volume Data To AdWords

Google is adding a feature to its Google AdWords advertising platform that will give advertisers data on search query volume for search terms in order to help them better plan ad campaigns. The search volume data can be found within the AdWords Keyword Tool, which is otherwise responsible for helping advertisers pick keywords and for offering keyword suggestions. Search volume data provides information on how many times a particular term has been used in a particular month or over the last year and is meant to provide better insight for advertisers using Google AdWords.

http://www.pcworld.com/article/148109/google_wraps_search_query_volume_data_into_adwords.html
http://adwords.blogspot.com/2008/07/keyword-tool-updated-with-search-volume.html
http://news.cnet.com/8301-1023_3-9986289-93.html
http://www.marketingpilgrim.com/2008/07/google-adds-approximate-search-counts-to-keyword-tool.html
http://www.webmasterworld.com/google_adwords/3692816.htm

Google's YouTube Ad Revenue May Fall Short Of Expectations, Grapples With Monetization

Google acquired YouTube in 2006 for 1.7 billion, and even though YouTube has exploded in viewership since that time, with users viewing clips more than one billion times most days, Google has yet to find the right recipe to monetize the online video sharing web site. Advertising revenue generated by YouTube this year is reportedly expected to fall short of Google’s expectations, totaling only $200 million. Advertising opportunities have been stifled by copyright infringement run ins, uncertainty of corporate advertisers, trying to find the right type of advertisements so users are receptive and problematic encounters related to YouTube’s ad sales system. In order to counter internal problems Google has launched an initiative called Project Spaghetti, which is set for completion by the end of the third quarter. However, even if the internal problems are smoothed out, Google still faces the challenge of persuading advertisers to spend more on advertising on YouTube.

http://www.reuters.com/article/internetNews/idUSBNG20010220080709
http://online.wsj.com/article/SB121557163349038289.html
http://news.cnet.com/8301-1023_3-9986217-93.html
http://www.washingtonpost.com/wp-dyn/content/article/2008/07/09/AR2008070900641.html

[edited by: Vanessa_Zamora at 10:19 pm (utc) on July 9, 2008]