SearchEngineUpdate with Vanessa Zamora - 07-14-2008 Part II
Abstract: 1. Veoh Tests Behavioral Targeting Technology, 2. EBay Scores Victory In Internet Trademark Case
Vanessa Zamora
Video Content Producer, SearchEngineWorld
9:36 pm on July 14, 2008 (utc 0)
Transcript
Monday July 14, 2008
Veoh Tests Behavioral Targeting Technology
Internet TV and video sharing startup service Veoh is launching a behavioral targeting advertising program out of beta starting today. The BT program will let marketers target ads to visitors who are separated in nine audience categories based on past viewing, searching, browsing, tagging, and commenting activity history. The technology will apply to a range of formats including pre- and post-roll ads, overlays and standard display units. Veoh claims that during the beta trial period, the new system led to twice the click-through rate of standard ads. Brand advertisers on the site include Sony Pictures, Outback Steakhouse, TV Guide, Intel and the Mini Cooper.
Its been four years since jewelry maker Tiffany filed suit against eBay for trademark infringement, claiming eBay should be held responsible for policing fake Tiffany jewelry sold on the e-commerce website. In a legal victory for eBay, a judge today rejected all of Tiffany’s trademark infringement claims, adding that brand owners are ultimately responsible for protecting their own trademarks and that eBay is compliant by removing fraudulent listings after being alerted by the trademark owner. The lawsuit has been closely watched by both Internet companies and luxury goods makers seeking to stop the sale of counterfeit products online and follows a similar case, with a different outcome. A French court earlier this month ordered eBay to pay $61 million to LVMH, parent of the Christian Dior and Louis Vuitton brands over fake luxury handbags and perfumes on its site, to which Ebay is appealing.
