SearchEngineUpdate with Vanessa Zamora - 08-04-2008 Part I
Abstract: 1. AOL Rolls Out Mobile Advertising Unit, 2. SearchMe Offers Visual Approach To Search
Vanessa Zamora
Video Content Producer, SearchEngineWorld
5:41 pm on Aug. 4, 2008 (utc 0)
Transcript
Monday August 4, 2008
AOL Rolls Out Mobile Advertising Unit
AOL is building on its acquisition of mobile ad company Third Screen Media with the formal launch of a third-party mobile-advertising division of its Platform-A ad-serving technology that makes serving ads easier. With a strategy AOL calls “inventory partitioning”, publishers can use a Web interface to determine what available ads go on which networks, broken up the percentage amount. Platform-A's mobile-ad options extend from standard text and picture messages to mobile Web ads, video and downloadable applications. Meanwhile, the future of AOL's ad unit remains uncertain as parent company Time Warner prepares to announce what will come of AOL's Internet access business and advertising and content business when AOL's Q2 earnings report is announced on Wednesday.
Start up visual search engine SearchMe offers Internet users a different spin on searching the Web. When conducting a search on SearchMe, the website first offers categories meant to help users find the right information in the least amount of time by narrowing down the results. Search results are then accompanied by a preview screenshot of websites, with search terms highlighted in yellow, eliminating the need to click back and forth like when using other leading search engines such as Google or Yahoo. New features include the ability to limit search results to videos or images and the ability to create stacks, which are a collection of URLs to web pages, videos and images bookmarked by dragging and dropping from search results. Links can be emailed to a users stack or posted on a blog or website. SearchMe was started as an idea in 2005 and launched in private beta about three years later in March 2008.
5:41 pm on Aug. 4, 2008 (utc 0)