SearchEngineUpdate with Vanessa Zamora - 08-05-2008 Part I
Abstract: 1. Google Translation Center Provides Marketplace For Translation Services, 2. DoubleClick To Serve Ads To Silverlight 2 Video Players
Vanessa Zamora
Video Content Producer, SearchEngineWorld
5:32 pm on Aug. 5, 2008 (utc 0)
Transcript
Tuesday August 5, 2008
Google Translation Center Provides Marketplace For Translation Services
It appears that Google is readying a new service, called the Google Translation Center, that will offer both volunteer and professional translator services. The information available on the website service homepage suggests Google will provide a marketplace to connect people who need documents translated with humans who will be paid to do so, however Google will only serve as a third party and will refrain from any involvement in payment transactions. As part of the service, Google will provide translators access to its free automatic translation tools and dictionaries, to make the process more efficient. Google will track the translation work in its database, as a means to improve its own translation capabilities, but also to eliminate the need for translators to have to repeat work. Since monetization of the service is not apparent, it sounds like a good opportunity for Google to at least collect a good deal of translations to help improve its core translating algorithm.
DoubleClick To Serve Ads To Silverlight 2 Video Players
DoubleClick In-Stream serves video ads in Flash, RealMedia and Windows Media video players and today announced it will expand its service to include Silverlight 2, in a move meant to help clients maximize the yield on their advertising inventory as they deliver content into emergent online, video and mobile channels. The move will give DoubleClick clients, such as NBC Universal Digital Media, the ability to monetize video content on one more channel. NBCOlympics.com, a division of NBC Universal, will be one of the first sites to make Silverlight 2 content available to advertisers with DoubleClick In-Stream, providing new video inventory across 2,500 hours of video content running as part of NBC's Olympics coverage.
5:32 pm on Aug. 5, 2008 (utc 0)