SearchEngineUpdate with Vanessa Zamora - 08-28-2008 Part I
Abstract: YouTube Reveals 90 Percent Of Partners Opting For Monetization
Vanessa Zamora
Video Content Producer, SearchEngineWorld
10:06 pm on Aug. 28, 2008 (utc 0)
Transcript
Thursday August 28, 2008
YouTube Reveals 90 Percent Of Partners Opting For Monetization
Google last year released a technology called Video ID in response to concerns raised by video content creators over copyright infringement of their material. The video identification technology successfully alerted content owners of identified copyright infringement and even went a step further to give those content creators more control with the ability to act on the information by blocking, promoting or monetizing the video at hand by posting ads against it. More than 300 Google partners use the tool and Google is now saying that 90 percent of its content partners being notified about copyrighted content are choosing to monetize their videos on YouTube, a surprising bit of information given that not too long ago, Google was under serious fire by studio heavyweights and others who were suing Google for copyright violation regarding hosting much of the same type of content. The revelation suggests that blocking the content would have only been preferred to not having control or the ability to generate revenue and exposure for the content. Unlike Viacom, which filed a $1 billion lawsuit against Google and YouTube for allegedly encouraging users to commit copyright infringement, Universal Music, Electronic Arts and Lionsgate are all instead joining forces with YouTube to distribute and market their content online. Google meanwhile may have just found the secret to monetizing its distributed copyrighted content after all.
