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Monday September 8, 2008

Yahoo Deal Sets OneSearch As Default On AT&T Mobile Devices

Its no secret that the race to conquer the mobile search and advertising space is on, and not surprisingly, Google and Yahoo are two of its prime contenders. Starting today, AT&T mobile phones will be powered by Yahoo OneSearch through its MEdia Net Internet portal. Yahoo OneSearch will be set as the default search mobile service and provide access to news, financial information, weather, Flickr photos as well as Web search via the phone. Also beginning today, Yahoo will provide mobile-sponsored search advertising within mobile search results conducted through the AT&T MEdia Net portal. The announcement is part of a revised deal signed by Yahoo and AT&T in January. The deal gives Yahoo access to AT&T’s 70 million US customers, bringing the total number of subscribers OneSearch reaches on mobile phone networks close to around 800 million worldwide. Rival Google meanwhile, is in talks with Verizon to become its preferred Web search provider on Verizon mobile devices. Verizon, the No. 2 U.S. mobile operator, is set to overtake market leader AT&T if its planned purchase of rural wireless provider Alltel later in 2008 is approved by regulators.

http://yhoo.client.shareholder.com/releasedetail.cfm?ReleaseID=332737
http://www.reuters.com/article/internetNews/idUSN0738248020080908?pageNumber=1&virtualBrandChannel=10003
http://www.businessweek.com/ap/financialnews/D932H9QG0.htm

[edited by: Vanessa_Zamora at 6:05 pm (utc) on Sep. 8, 2008]