SearchEngineUpdate with Vanessa Zamora - 09-08-2008 Part II
Abstract: Big Marketers and Association of National Advertisers Challenge Google-Yahoo Partnership
Vanessa Zamora
Video Content Producer, SearchEngineWorld
9:51 pm on Sep. 8, 2008 (utc 0)
Transcript
Monday September 8, 2008
Big Marketers and Association of National Advertisers Challenge Google-Yahoo Partnership
The Association of National Advertisers, a high profile trade group that represents major advertisers in the US, is speaking out against the proposed Internet advertising partnership between Yahoo and Google, most recently sending a letter to government regulators reviewing the deal to encourage them to block the agreement. The agreement, announced in June, gives Web-search giant Google the right to sell search and other text ads on Yahoo sites, sharing the revenue with Yahoo. The ANA believes the deal is bad for advertisers and would give Google and Yahoo an unfair majority control over online advertising, diminish competition, and possibly inflate the price of search advertising. Google and Yahoo argue that search ads are sold through an auction process, so neither company has the power to set prices. The Google Yahoo deal, which Google will implement in early October if approved, will give the two companies 90 percent of search advertising inventory, according to The ANA.
