Google's Growth Plans Aren't So 'hunky Dory' Anymore, Search Boss Says


"I think we can agree that things are not like they were 15-20 years ago, things have changed," VP Prabhakar
Quartz 6:26 pm on May 8, 2024


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Prabhakar Raghavan, Google's Senior Vice President for Search, emphasizes the need to adapt in an evolving tech landscape. With a 92% search market share holding steady, competition like OpenAI's ChatGPT signifies growing AI pressures on Google. This news resonates with SEO professionals and marketers due to its implications for search dominance and the future of AI-driven advertising.

  • Search Engine Dominance: Raghavan highlights changes in the tech world, particularly concerning Google's near-monopoly position.
  • AI and Competition: Acknowledges open competition from AI giants such as OpenAI and DeepMind challenging Google's standing.
  • Strategic Shifts: Raghavan indicates a shift towards quicker project completion times, reflecting the necessity for rapid adaptation.
  • Global Expansion: Plans to strengthen presence in burgeoning markets like India and Brazil.
  • AI Trust: Google's reputation as a trusted source remains crucial, especially amidst the proliferation of generative AI technology.

https://qz.com/google-alphabet-growth-prabhakar-raghavan-1851429513

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