This Google Update Could Be Tanking Your Traffic. Follow These Steps to Significantly Boost Your Page Views and Revenue …
This crackdown demonstrates Google's commitment to enhancing search result quality and combating manipulative tactics
Entrepreneur Magazine 6:23 pm on May 8, 2024
- The March 2024 Core Update by Google emphasized the importance of quality content over keyword optimization, focusing on Expertise, Authoritativeness, and Trustworthiness (E-A-T) to improve ranking in featured snippets. AI usage should support human expertise.
- To optimize for featured snippets, SEO practitioners must understand the user's query intent, write concisely, avoid personal pronouns, use structured content with headings, and focus on delivering value to users. Google promotes ethical AI usage.
- Adopting E-A-T principles by citing credible sources, showcasing expertise, providing accurate information, and ensuring an optimal user experience are key to attracting featured snippets. The March 2024 Core Update reflects this shift in Google's ranking strategy.
- Quality content that prioritizes reader understanding is paramount; reliance on AI-generated content without human oversight could harm a website's credibility and rankings. SEO professionals should leverage AI as a tool, not a replacement for genuine engagement.
- As Google moves forward, understanding these changes is crucial for SEO success in the competitive landscape of featured snippets, where value to users takes precedence over mere keyword presence.
https://www.entrepreneur.com/growing-a-business/this-google-update-could-be-tanking-your-traffic-follow/471279