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Google Expands DoubleClick Mobile Advertising
Lane_R_Ellis, 10:35 pm on April 30, 2008 (utc 0)
Google announced Wednesday that online advertising company DoubleClick, which it purchased for $3.1 billion in March, has expanded its mobile device ad system to work with mobile ad networks, including Google's own AdSense, in a move aimed at helping advertisers make more money from mobile ads.
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Yahoo Testing Google Web Search Advertising
Lane_R_Ellis, 10:28 pm on April 10, 2008 (utc 0)
Yahoo, two months into a standoff with Microsoft for control of the Web media firm, announced Wednesday that it will begin limited testing of Internet giant Google's search advertising system, as part of new efforts to show its stockholders the firm is worth more than the $42.4 billion Microsoft bid.
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Google Races Farther Into Web Ads With Ad Manager
Lane_R_Ellis, 9:13 pm on Mar. 13, 2008 (utc 0)
Google, hot on the heels of winning European regulator approval of its $3.1 billion purchase of online advertising giant DoubleClick, is racing headlong into expanding its Web ad business with a new free service called Ad Manager that will manage and serve ads.
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Google Broadens AdSense Online Video Display Ad Network
Lane_R_Ellis, 10:02 pm on Feb. 21, 2008 (utc 0)
Hoping to earn more from the burgeoning online video market, Google has broadened its online advertising service to include two types of display ads for viewing within Web videos, with the introduction of its AdSense for Video project announced in a limited test form Thursday.
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Google Stops AdSense Partnership with Email Firm IncrediMail
Lane_R_Ellis, 12:03 am on Jan. 12, 2008 (utc 0)
Tel Aviv, Israel-based Web email firm IncrediMail, a fast-growing publicly traded company with more than 10,000 customers, has seen its advertising service partnership with Mountain View, California-based Google's AdSense program halted by the search leader, sending shares of IncrediMail down more than 40 percent.
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AdSense For YouTube
Lane_R_Ellis, 10:29 am on Oct. 1, 2007 (utc 0)
Internet search engine giant Google's popular YouTube streaming video Web site is now offering webmasters the ability to integrate advertisements from the company's AdSense program into YouTube video content embedded in any Web site.
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