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Google Advertisers Can Now Choose From Desktop Or Mobile Ads With New AdWords Options
Lane_R_Ellis, 8:11 pm on Dec. 8, 2008 (utc 0)
Mountain View, California-based Google has given advertisers using its popular AdWords program the ability to display the same ads they run for desktop audiences on the Apple iPhone, T-Mobile G1 or any other mobile device with full Web browsers, the search engine giant announced Monday.
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Google Signs Television Advertising Deal With Hallmark Channel
Lane_R_Ellis, 11:15 pm on Dec. 3, 2008 (utc 0)
Google has signed an agreement with the Hallmark Channel that will allow advertisers to buy commercial time on the Hallmark Movie Channel and Hallmark Channel through the Internet giant's fledgling Google TV Ads program, the two companies announced Wednesday.
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Google AdWords Program Changes Expected To Increase Costs For Top Spots
Lane_R_Ellis, 9:48 pm on Sep. 16, 2008 (utc 0)
Google has made changes to the way its popular online ad management program AdWords works that are expected to generate more revenue for the search leader by increasing the costs advertisers pay for the top ad spots.
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Google Gives AdWords Users Geographic Marketing Data
Lane_R_Ellis, 8:23 pm on Sep. 4, 2008 (utc 0)
Google has added geographic performance information to a new report available to help marketers using the Internet giant's popular online ad management program AdWords refine their marketing campaigns, the Mountain View, California-based search leader announced Thursday.
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Google Updates Website Optimizer
Lane_R_Ellis, 9:32 pm on Aug. 20, 2008 (utc 0)
Google has updated two free tools used for tracking how people find and use Web sites, with Tuesday's announcement that its Google Analytics and Google Website Optimizer programs have been expanded.
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Google Broadens AdWords Keyword Research With Insights For Search Tool
Lane_R_Ellis, 9:01 pm on Aug. 6, 2008 (utc 0)
Google has broadened the type of research advertisers and consumers in general can perform on how people use its leading search engine, with a new tool called Google Insights for Search.
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Google Adds Keyword Popularity Tool To AdWords Platform
Lane_R_Ellis, 7:26 pm on July 9, 2008 (utc 0)
Google has begun sharing popularity information for the keywords users of its leading search engine look for, in an addition to the company's popular AdWords online ad management program announced Tuesday.
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Google Paid Click Advertising Growth Higher Than Expected During April
Lane_R_Ellis, 10:03 pm on May 30, 2008 (utc 0)
Google had stronger than expected growth during April in the so-called paid clicks measurement of online search advertising success, with an increase of 19.6 percent from a year prior, according to a new report from Web traffic analysis company comScore.
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Google Releases Television Advertising Service
Lane_R_Ellis, 9:54 pm on May 1, 2008 (utc 0)
Google has added a service for advertising on television to its popular AdWords online ad management system, ending a private invitation-only test begun in June 2007 and releasing the program to all United States-based advertisers.
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Google Begins Delivering Mobile Display Advertisements
Lane_R_Ellis, 9:28 pm on April 24, 2008 (utc 0)
Google has announced the addition of graphical advertisements for mobile phones and devices to its previously text-only mobile AdWords network, as the search leader looks to capitalize on the emerging mobile advertising market.
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