Yahoo Testing Google Advertisement Partnership

http://yhoo.client.shareholder.com/releasedetail.cfm?ReleaseID=303999
http://bits.blogs.nytimes.com/2008/04/09/the-open-way-yahoo-could-do-a-search-deal-with-google/
http://dealbook.blogs.nytimes.com/2008/04/09/yahoo-to-announce-test-partnership-with-google/
http://www.reuters.com/article/technologyNews/idUSN0934708020080409
http://news.bbc.co.uk/2/hi/business/7339864.stm
http://news.bbc.co.uk/2/hi/business/7340095.stm
http://money.cnn.com/2008/04/09/technology/moritz_yahoo_google.fortune/index.htm
http://www.forbes.com/technology/2008/04/09/google-yahoo-microsoft-tech-ebiz-cx_wt_0409goog.html
http://www.pcworld.com/businesscenter/article/144364/yahoo_to_test_google_search_ads.html
http://arstechnica.com/news.ars/post/20080409-yahoo-google-ink-ad-test-deal-microsoft-is-not-amused.html
http://www.theregister.co.uk/2008/04/09/yahoo_tests_adsense/
http://www.informationweek.com/news/internet/search/showArticle.jhtml?articleID=207100770
http://www.infoworld.com/article/08/04/09/Yahoo-to-test-Google-search-ads_1.html
http://www.microsoft.com/Presspass/press/2008/apr08/04-09statementPR.mspx
http://news.yahoo.com/s/afp/20080410/tc_afp/usonlinecompanyyahoogoogle
http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/3622929.htm

Yahoo seeks AOL tie as Microsoft talks to News Corp

http://www.reuters.com/article/technologyNews/idUSN0942900520080410
http://www.nytimes.com/2008/04/10/technology/10google.html
http://online.wsj.com/article/SB120776803032602423.html
http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article3718821.ece
http://dailybriefing.blogs.fortune.cnn.com/2008/04/10/yahoos-hand-gets-stronger/
http://www.usatoday.com/tech/techinvestor/corporatenews/2008-04-09-yahoo-aol_N.htm
http://www.pcworld.com/businesscenter/article/144373/yahoo_time_warner_in_aol_talks.html
http://www.ft.com/cms/s/0/13f6f04e-0672-11dd-802c-0000779fd2ac.html
http://mashable.com/2008/04/10/big-four-microsoft-yahoo/
http://www.theregister.co.uk/2008/04/10/yahoo_microsoft_murdoch_aol/
http://www.bloomberg.com/apps/news?pid=20601204&sid=ajMdwP4NUTCE
http://kara.allthingsd.com/20080410/microhoo-jesus-is-coming-look-busy/
http://www.cnn.com/2008/BUSINESS/04/10/yahoo.microsoft.ap/index.html
http://www.infoworld.com/article/08/04/10/Yahoo-AOL-may-combine_1.html
http://www.techcrunch.com/2008/04/10/yahoo-goes-scorched-earth/
http://www.paidcontent.org/entry/419-google-yahoo-microsoft-analysts-react-to-the-latest-twists/
http://www.guardian.co.uk/media/2008/apr/10/newscorporation.microsoft
http://www.webmasterworld.com/yahoo-corp/3623279.htm
http://www.webmasterworld.com/msft/3623479.htm

Microsoft Introduces Driving Map Tool for Avoiding Traffic Jams

http://www.nytimes.com/2008/04/10/technology/10maps.html
http://www.reuters.com/article/technologyNews/idUSN1028018520080410

Google Announces Solutions Marketplace For Bringing Customers Together

http://googleenterprise.blogspot.com/2008/04/little-help-for-our-friends.html
http://www.google.com/enterprise/marketplace/
http://www.techcrunch.com/2008/04/09/google-enterprise-takes-a-page-from-salesforce%e2%80%94launches-its-own-app-marketplace/
http://www.news.com/8301-10784_3-9915972-7.html

IAC to Start Web Sites Aimed at African-Americans (RushmoreDrive.com search engine), Children and News Lovers

http://www.reuters.com/article/internetNews/idUSN0928311620080409
http://www.charlotte.com/business/story/574470.html
http://online.wsj.com/article/SB120777669866002881.html

Dove Launches Web Site For Women

http://online.wsj.com/article/SB120777585563902823.html

Google, Yahoo, AOL and Group of Other Internet Firms Seek to Block New York Law on Targeted Ads

http://online.wsj.com/article/SB120777190453802565.html
http://www.alleyinsider.com/2008/4/google_aol_yahoo_band_together_to_fight_web_privacy_bill

AdBrite Opens Platform, So You Can Play with Targeting Ads

http://mashable.com/2008/04/10/adbrite-otx/

Yahoo and Major League Baseball Enter Video Distribution and Advertising Sales Partnership

http://yhoo.client.shareholder.com/releasedetail.cfm?ReleaseID=304066

WEB / OTHER

MySpaceTV lands global TV distribution deal

http://www.reuters.com/article/technologyNews/idUSN0929275920080410
http://news.bbc.co.uk/2/hi/technology/7339983.stm
http://www.usatoday.com/tech/world/2008-04-10-myspace-tv-deal_N.htm

First look: Mozilla Fennec Mobile Browser

http://arstechnica.com/news.ars/post/20080409-first-look-mozilla-fennec-targets-handheld-browser-market.html

eBay Forcing Australians to use Paypal

http://www.theregister.co.uk/2008/04/10/ebay_australia_paypal/

American ISPs already sharing data with outside ad firms

http://www.theregister.co.uk/2008/04/10/american_isps_embrace_behavioral_ad_targeting/

The Social Press Release: Multimedia, Two-Way, Direct to the Public

http://www.pbs.org/mediashift/2008/04/digging_deeperthe_social_press.html

comScore data shows nine out of 10 web users watch video

http://www.guardian.co.uk/media/2008/apr/10/web20.digitalmedia