Vanessa Zamora Interviews Guillaume Bouchard at PubCon Las Vegas 2008
During last week’s PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora caught up with Guillaume Bouchard, who is the co-founder and chief executive for interactive strategy company NVI.
Vanessa Zamora
Video Content Producer, SearchEngineWorld
4:50 pm on Nov. 25, 2008 (utc 0)
During last week’s PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora caught up with Guillaume Bouchard, who is the co-founder and chief executive for interactive strategy company NVI, and had the opportunity to sit down and have a video interview touching on the growth Bouchard has seen over the past four years at the Montreal-based company and on the various Web marketing services NVI offers to its clients.
Bouchard shared his thoughts on the KISS (keep it simple, stupid) principal, social media marketing and the importance of educating corporate management who may not yet be comfortable with Internet technology by explaining how Google and social media companies work.
At PubCon NVI shared some of its latest social media insights, and Bouchard gave Zamora a preview of some of what he planned to speak about during the conference and explained his perspective on using enthusiastic bloggers to improve online public relations, the state of the search engine landscape, the big opportunities and accompanying threats presented by social media plans, and how the ultimate return on investment (ROI) figures from social media may be undetermined, at least for now.
The PubCon interview video also features the multilingual Bouchard sharing his views on how to avoid being banned on social media sites such as Digg and StumbleUpon, Digg’s new recommendation engine algorithm and its pursuit of a potential big-name buyer, and how NVI gets real participation and value using social media.
PubCon 2008 represented Bouchard’s first time in Las Vegas, and he told Zamora how the important discussions that take place at conferences like PubCon can be worth more than anything learned on a blog, and shared with her his thoughts on teaching the machine to become smarter, the next version of social media, his favorite information resources, and why PubCon should hold a future conference in Dubai.
Contributed by Lane R. Ellis, Lead Editor at SearchEngineWorld.
