Kate Morris PubCon 2008 Search Marketing Tips Video Interview
At the most recent PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora interviewed Kate Morris, who is the search marketing manager at Web-based auto loan brokerage company RateGenius.
Vanessa Zamora
Video Content Producer, SearchEngineWorld
10:34 pm on Dec. 12, 2008 (utc 0)
At the most recent PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora interviewed Kate Morris, who is the search marketing manager at Web-based auto loan brokerage company RateGenius.
In their interview, Morris shared some of her experiences with using paid search, natural search and social media marketing to promote a service that is not widely understood, and offered tips for successful paid search marketing during a recession.
Morris, who was a session speaker at the PubCon event, spoke with Zamora about landing page optimization through micro-messaging site Twitter, bidding only on converting keywords, and tracking success using URL shortening services.
Before concluding their video interview, Morris shared her thoughts about successfully using her first PubCon to meet Twitter friends and network, and encouraged attendance at the next PubCon taking place in March 2009 in Austin, Texas, which is the headquarters of RateGenius.
Contributed by Lane R. Ellis, Lead Editor at SearchEngineWorld.
[edited by: Vanessa_Zamora at 3:00 pm (utc) on Dec. 15, 2008]
10:34 pm on Dec. 12, 2008 (utc 0)